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The Impact of Artificial Intelligence on Brands

What is AI? So, what is artificial intelligence and why is it important? Artificial intelligence, or AI, is the development of computer systems to perform tasks that usually require the intelligence of a human. Computer systems have been programmed to preform abilities such as speech recognition, decision-making, problem solving, socializing, and more. It’s safe to […]

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Eliminating Buyer Skepticism

Before salespeople can persuade the consumer to purchase their product or service, they must convince the consumer that there is a need for change. Convincing the consumer that there is a need for change will make them feel more inclined to buy a product or service. A good salesperson is able to stay focused and […]

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Facebook Plans to use the U.S. Mail for Verifications

In an effort to further combat fake news and political campaign interference, Facebook has announced they are planning to utilize the U.S. postal system in order to verify the locations and identities of those who are seeking to purchase some types of political advertising. The verification process will be required for any advertising that mentions […]

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4 PPC Trends to Continue Watching

At the close of 2017 we began to see an increase in many pay-per-click (PPC) trends including audience targeting, attribution and local marketing. While those aren’t exactly earth-shattering revelations, they are related to a few trends with major themes that are gaining momentum this year. Top 4 PPC Trends To Monitor Voice and Visual Search: […]

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YouTube is Losing Major Brands Due to Ad Placement

YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. Last year, YouTube took several steps to prevent ads from appearing on harmful content, but they knew it wasn’t enough. They […]

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