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The Impact of Artificial Intelligence on Brands

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What is AI? So, what is artificial intelligence and why is it important? Artificial intelligence, or AI, is the development of computer systems to perform tasks that usually require the intelligence of a human. Computer systems have been programmed to preform abilities such as speech recognition, decision-making, problem solving, socializing, and more. It’s safe to […]

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Eliminating Buyer Skepticism

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Before salespeople can persuade the consumer to purchase their product or service, they must convince the consumer that there is a need for change. Convincing the consumer that there is a need for change will make them feel more inclined to buy a product or service. A good salesperson is able to stay focused and […]

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Facebook Plans to use the U.S. Mail for Verifications

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In an effort to further combat fake news and political campaign interference, Facebook has announced they are planning to utilize the U.S. postal system in order to verify the locations and identities of those who are seeking to purchase some types of political advertising. The verification process will be required for any advertising that mentions […]

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