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Is AdWords Express Too Good To Be True?

In the digital age, business owners who are smart about their advertising are familiar with Google AdWords. It is a powerful tool that can be very profitable, but is also complicated and daunting for a novice. Enter Google’s solution: AdWords Express, a stripped-down and simplified version of Google AdWords. AdWords Express allows users to set […]

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How to Ensure Your Content Survives Short Attention Spans

Our attention span has fallen to a mere 8 seconds, shorter than that of a goldfish. With mobile devices and using multiple screens during our day, our attention is easily taken from one item to another. So, how do you make sure your content keeps their attention until the very end? The first item to […]

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What Is More Important to Your Customers: Morals or Competence?

In the age of digital, the masses are taking their opinions and experiences to the internet. The good, the bad, and the ugly experiences are shared on review websites and as Facebook posts so that others can learn from their experience. So, what do people care about more from your brand: morals or competence? Or […]

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How to Properly Use Hashtags to Benefit Your Company

Hashtags, if used properly, can be an effective advertising method. If you don’t know what a hashtag is, that’s okay. To put it simply, it starts with # followed by letters, a word or words, like #winning #summerliving. When used correctly, you can join an ongoing conversation or trending topic. You are also able create […]

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