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How to Measure the ROI of Social Media

Measuring the ROI of a PPC campaign is easy – measuring the ROI of a social media campaign? Not as simple. Learn how to accurately measure the ROI of a social media campaign so you can confidently report results.

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Five Advanced Targeting Strategies to Capture More Customers

Five Advanced Targeting Strategies to Capture More Customers

It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these strategies will get your ads in front of very specific, and often motivated, segments of your audience. These people are […]

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Environmentally Friendly Promotional Products

Happy Earth Day! While today is a great day to do something beneficial for our beautiful planet, at Brawn PPI we try to treat every day like it’s Earth Day. We’re making a conscious effort to limit our plastic use, recycle more, and get outside to appreciate the beauty around us. We believe that with […]

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PPC, SEO, and Content Marketing: The Digital Marketing Trifecta

We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in new leads and business through your website, it’s when they work together that you will score a digital marketing trifecta. […]

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It’s Time to Stop Deleting Negative Feedback

Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]

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Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting

Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]

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Google+ Is Shutting Its Doors Early

After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally planned. This change in timing was announced Monday in a blog posted by Google saying a security breach had been […]

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