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The Fundamentals of SEO

Search Engine Optimization, or SEO, is a critical component to getting found organically on the Internet. The number of searches performed on a daily basis is increasing exponentially, and users trust that the results are relevant and accurate. Any business, no matter how big or small, should be implementing a quality SEO strategy to increase […]

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The Ultimate Guide to Social Media for Businesses

Social media, whether you believe it’s the best thing since sliced bread or the worst thing to ever exist, is here to stay. When Facebook, Instagram, and Twitter first began, the intention was that friends and family would use the platforms to stay connected. Since then, social media and its uses have grown and it […]

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Water Cooler Chats 002 – New Google Ads Search Metrics

Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that are better than average position. One of the mistakes we often make is focusing too much on the average position. Average […]

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Water Cooler Chats 001 – Facebook Automatic Advanced Matching

Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of […]

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How Display Ads Affect the Consumer’s Journey

When you ask most clients about their goals, the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job of generating leads, but how does display fit into the picture? How does display affect the sales cycle? And how do we prove its effectiveness when we can’t always […]

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Five Advanced Targeting Strategies to Capture More Customers

It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these strategies will get your ads in front of very specific, and often motivated, segments of your audience. These people are […]

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It’s Time to Stop Deleting Negative Feedback

Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]

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How to Measure the ROI of Social Media

Measuring the ROI of a PPC campaign is easy – measuring the ROI of a social media campaign? Not as simple. Learn how to accurately measure the ROI of a social media campaign so you can confidently report results.

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