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Strategies to Include in Your 2023 Paid Marketing Plan

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The new year is a great time to reevaluate your paid marketing strategy. The digital landscape is constantly changing with new platforms, ad types, creative options and audiences. Whether you want to see more results or try something new, there are plenty of strategies you can employ to help reach your paid marketing goals. Below are four of these strategies that have the potential to achieve help your paid marketing plan thrive in 2023.

1. Retargeting
If you haven’t focused on retargeting before, now is a great time to start. A retargeting list includes all the people who have visited your website. Targeting your ads towards individuals who have already considered your business is a successful strategy, as it leads to an increase in conversions. In addition, retargeting audiences can be used to create similar audiences to attract new customers that have similar interests as the people who currently visit your site.

2. Video Ads
Videos are thriving in today’s digital landscape. Videos present an easy way for consumers to absorb the information they need about your company while also keeping them engaged. These ads can be multipurposed and used across multiple platforms. Shorter videos are a great way to tap into Snapchat, TikTok, and Instagram. Facebook and Youtube would be the best place to utilize longer videos. However, for best results Youtube suggests keeping your video to under 30 seconds and Facebook suggests 15 seconds or less.

3. Multiple Creatives
Utilizing multiple ads is one of the best ways to improve campaign performance. Google and Facebook use the multiple ad options to optimize the campaign and serve the ad most likely to convert. Automation is becoming more and more prevalent, meaning that having various creative options for dynamic and responsive ads will be essential to improving your campaign performance.

4. Try New Social Media Platforms
Facebook and Youtube are still two of the biggest social platforms to advertise on in 2023. Other social media platforms could also help boost your business and 2023 is the perfect time to look at branching out. Platforms such as Instagram, TikTok, Snapchat, Twitter and Reddit are gaining popularity and offer the potential to capture a new audience.

Need help to employ these strategies? Brawn Media is here for you. Call us today to chat with one of skilled team members and craft the perfect 2023 paid strategy for you.