Strategies to Include in Your 2023 Paid Marketing Plan
The new year is a great time to reevaluate your paid marketing strategy. The digital landscape is constantly changing with new platforms, ad types, creative options and audiences. Whether you want to see more results or try something new, there are plenty of strategies you can employ to help reach your paid marketing goals. Below are four of these strategies that have the potential to achieve help your paid marketing plan thrive in 2023.
1. Retargeting
If you haven’t focused on retargeting before, now is a great time to start. A retargeting list includes all the people who have visited your website. Targeting your ads towards individuals who have already considered your business is a successful strategy, as it leads to an increase in conversions. In addition, retargeting audiences can be used to create similar audiences to attract new customers that have similar interests as the people who currently visit your site.
2. Video Ads
Videos are thriving in today’s digital landscape. Videos present an easy way for consumers to absorb the information they need about your company while also keeping them engaged. These ads can be multipurposed and used across multiple platforms. Shorter videos are a great way to tap into Snapchat, TikTok, and Instagram. Facebook and Youtube would be the best place to utilize longer videos. However, for best results Youtube suggests keeping your video to under 30 seconds and Facebook suggests 15 seconds or less.
3. Multiple Creatives
Utilizing multiple ads is one of the best ways to improve campaign performance. Google and Facebook use the multiple ad options to optimize the campaign and serve the ad most likely to convert. Automation is becoming more and more prevalent, meaning that having various creative options for dynamic and responsive ads will be essential to improving your campaign performance.
4. Try New Social Media Platforms
Facebook and Youtube are still two of the biggest social platforms to advertise on in 2023. Other social media platforms could also help boost your business and 2023 is the perfect time to look at branching out. Platforms such as Instagram, TikTok, Snapchat, Twitter and Reddit are gaining popularity and offer the potential to capture a new audience.
Need help to employ these strategies? Brawn Media is here for you. Call us today to chat with one of skilled team members and craft the perfect 2023 paid strategy for you.
Related Posts
The Untapped Potential of Reddit Ads: Boost Your ROI with Niche Targeting
As digital marketing continues to evolve, marketers are constantly on the lookout for platforms that offer both reach and engagement at a reasonable cost. While Facebook, Google, and Instagram often dominate the conversation, Reddit has […]
Read Article ›How to Navigate Performance Max Campaigns
In November of 2021, Google Ads released a new campaign called Performance Max (PMax). PMax campaigns are unique because they utilize all of Google’s advertising mediums to drive conversions, which include: Search Display YouTube Discover […]
Read Article ›
How to Create a Successful Content Marketing Calendar: A Step-by-Step Guide
A well-organized content marketing calendar is the backbone of a successful content strategy. It helps you plan, schedule, and execute your content efforts effectively, ensuring that you meet your marketing goals and engage your audience […]
Read Article ›
Digital Advertising: Understanding the Reach and Targeting Capabilities of Digital Ads
Consumers are constantly connected to the internet through various devices and digital advertising has become an indispensable tool for businesses seeking to reach and engage their target audience. Unlike traditional advertising methods, which often rely […]
Read Article ›
Googles Recent AI Search Update
Have you heard the news? Google recently unveiled significant upgrades to its Search Generative Experience, leveraging the power of generative AI to revolutionize user interactions with search results. This enhancement, introduced at Google I/O 2024, […]
Read Article ›
Office Swag We Love for New Hires
Welcoming new team members is an exciting moment for any company. It’s the start of a journey, and first impressions matters. One powerful way to make new hires feel valued and part of the team […]
Read Article ›
The Power of A/B Testing in Facebook Ad Campaigns
Digital marketing is as dynamic of a world as ever. Every click, like, and share counts, so mastering the art of Facebook advertising is essential for businesses looking for growth in the digital space. Out […]
Read Article ›
The Power of Content Repurposing: Maximizing the Value of Your Content
In the ever-evolving landscape of digital marketing, creating high-quality content is essential for engaging your audience, driving traffic, and ultimately, achieving your business objectives. However, consistently producing fresh, original content can be time-consuming and resource-intensive. […]
Read Article ›
Top 5 Reasons to Hire a Digital Marketing Agency
In today’s fast-paced digital landscape, businesses of all sizes are recognizing the importance of establishing a robust online presence to stay competitive. However, navigating the complexities of digital marketing can be daunting, especially for those […]
Read Article ›