The Ultimate Guide to Social Media for Businesses
Social media, whether you believe it’s the best thing since sliced bread or the worst thing to ever exist, is here to stay. When Facebook, Instagram, and Twitter first began, the intention was that friends […]
Read Article ›Water Cooler Chats 001 – Facebook Automatic Advanced Matching
Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. […]
Read Article ›Why (and how) You Should Be Using Video Ads on Facebook
Updated as of 2/21/2020 According to the 11th annual Cisco Visual Networking Index Forecast (2016 to 2021), 78% of all mobile traffic is estimated to be from video by 2021. From videos of cats to informative videos […]
Read Article ›Facebook Wants Your Customer Service to Improve
Over the past few months Facebook has been going through an overhaul of their platform, the way we interact with it, and how businesses are potentially viewed. Their latest endeavor has to do with your […]
Read Article ›Facebook Releases Trip Consideration for Travelers
Facebook has recently announced that their ad platform will now offer a feature called Trip Consideration. Have you ever been eager to travel but just don’t know where to go? Trip Consideration helps travel advertisers […]
Read Article ›Facebook Brings the Explore Feed to an End
During its most recent algorithm update where Facebook has decided to put friends and family interactions first, they also decided to test a new feature – Explore Feed. While it was only tested in select […]
Read Article ›Facebook Plans to use the U.S. Mail for Verifications
In an effort to further combat fake news and political campaign interference, Facebook has announced they are planning to utilize the U.S. postal system in order to verify the locations and identities of those who […]
Read Article ›Facebook Focuses on Meaningful Content and Interactions
At the close of 2017, Facebook took a hard look at itself in the mirror and they did not like the reflection looking back. What they found was a pile of fake news, hate speech, […]
Read Article ›Facebook Attempts to Fight Engagement Baiting
For brands, 2017 brought a lot of interference with regards to Facebook engagement and created a higher competition for posts to be seen. What caused this interference and often times lower engagement reach? Engagement baiting […]
Read Article ›Facebook Domain Verification Allows for Link Preview Editing
In an effort to combat “fake news” Facebook underwent a few changes in late 2017. The social media giant made it nearly impossible to make edits in the link preview, so if there was an […]
Read Article ›6 Ways Your Business can Benefit from Facebook Live Videos
Facebook Live has been around for a while now, but, not everyone has used it to their advantage yet. Doing a Facebook Live video isn’t as scary as it sounds; you’re simply talking to your […]
Read Article ›6 Tips for a More Engaging Facebook Business Page
Creating a Facebook Page is easy, but, what about creating an engaging Facebook Business Page? Many don’t realize that there’s a difference between a Facebook Page and Facebook Business Page and more work goes into […]
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