4 PPC Trends to Continue Watching
At the close of 2017 we began to see an increase in many pay-per-click (PPC) trends including audience targeting, attribution and local marketing. While those aren’t exactly earth-shattering revelations, they are related to a few […]
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Water Cooler Chats 002 – New Google Ads Search Metrics
Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that […]
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3 PPC Fails that are Hurting Your Business
For many brands, competitors seem to be popping up on every corner and every digital platform. So with this in mind, mistakes that are seemingly small can quickly add up and create a bigger issue […]
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Creating a Cohesive Effort with PPC and SEO
Have you thought about your digital presence and strategy lately? You know that Pay-per-Click (PPC) is an important part of the overall puzzle, but, what about SEO? While working hand-in-hand, your PPC campaign and SEO […]
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