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social media for business

The Ultimate Guide to Social Media for Businesses

Social media, whether you believe it’s the best thing since sliced bread or the worst thing to ever exist, is here to stay. When Facebook, Instagram, and Twitter first began, the intention was that friends and family would use the platforms to stay connected. Since then, social media and its uses have grown and it […]

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social media failing

It’s Time to Stop Deleting Negative Feedback

Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]

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measure the roi of social media

How to Measure the ROI of Social Media

Measuring the ROI of a PPC campaign is easy – measuring the ROI of a social media campaign? Not as simple. Learn how to accurately measure the ROI of a social media campaign so you can confidently report results.

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instagram marketing

6 Ways to Make Instagram Work for You

With a high number of active and engaged users across the globe, Instagram creates the opportunity for business owners to market their products or services in an interesting way with an audience that is likely to engage. Whether your strategy needs updating, or you’re new to Instagram, you’ll find these 6 tips beneficial for your […]

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Google SEO practices

Google+ Is Shutting Its Doors Early

After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally planned. This change in timing was announced Monday in a blog posted by Google saying a security breach had been […]

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Why (and how) You Should Be Using Video Ads on Facebook

Updated as of 2/21/2020 According to the 11th annual Cisco Visual Networking Index Forecast (2016 to 2021), 78% of all mobile traffic is estimated to be from video by 2021. From videos of cats to informative videos on how to complete a DIY project, people love watching video content. Video is more engaging and can capture our […]

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mobile web development

Reddit Launches Native Ads on their Mobile Apps

Native advertising is a paid form of advertising that is frequently used by content marketers. Have you ever scrolled through your Facebook News Feed or Twitter account and come across a post that says “promoted” or “suggested” on the top left hand corner? This is a form of native advertising, which has proved to be […]

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SEO

3 Ways The Be Everywhere Strategy Can Be Detrimental

As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be Everywhere strategy may not be as beneficial to your brand as some may portray. You will hear these words in […]

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