Social Media

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How to Measure the ROI of Social Media

Measuring the ROI of a PPC campaign is easy – measuring the ROI of a social media campaign? Not as simple. Learn how to accurately measure the ROI of a social media campaign so you can confidently report results.

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It’s Time to Stop Deleting Negative Feedback

Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining which business to visit. Knowing these facts, it’s impossible to ignore that keeping a good online reputation is a must. […]

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Google+ Is Shutting Its Doors Early

After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally planned. This change in timing was announced Monday in a blog posted by Google saying a security breach had been […]

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Why (and how) You Should Be Using Video Ads on Facebook

Did you know that by 2020, 75% of all mobile traffic is estimated to be from video? From videos of cats to informative videos on how to complete a DIY project, people love watching videos. Video is more engaging and can capture our attention in a way that static images or text simply can’t. If […]

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6 Ways to Make Instagram Work for You

With a high number of active and engaged users across the globe, Instagram creates the opportunity for business owners to market their products or services in an interesting way with an audience that is likely to engage. Whether your strategy needs updating, or you’re new to Instagram, you’ll find these 6 tips beneficial for your […]

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Reddit Launches Native Ads on their Mobile Apps

Native advertising is a paid form of advertising that is frequently used by content marketers. Have you ever scrolled through your Facebook News Feed or Twitter account and come across a post that says “promoted” or “suggested” on the top left hand corner? This is a form of native advertising, which has proved to be […]

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3 Ways The Be Everywhere Strategy Can Be Detrimental

As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be Everywhere strategy may not be as beneficial to your brand as some may portray. You will hear these words in […]

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4 Easy Ways to Distribute Content

Have you ever felt as though your content doesn’t reach enough people or as many as it could? There’s a good chance you’re correct. There are many ways to target a larger audience, gain traffic, and possibly new clients or customers. Let’s take a look at some options you may have overlooked or don’t realize […]

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