When it comes to digital marketing for your brand or company, you are faced with many options. You may want to hire an in-house digital marketing team
and handle it all in house OR hire a digital marketing agency.
There are many benefits to hiring a digital marketing agency as opposed to an in-house digital marketing team or doing it yourself. Here are some of the
reasons why hiring a digital agency, like Brawn Media, is the best option!
1.) You don’t need to train agencies.
If you were to hire an in-house digital marketing team, you may need to spend time training the individuals. With a digital agency, the knowledge and expertise
is already there! The people working for agencies got their jobs because they know what they are doing, and you won’t need to show them how to do anything
when it comes to developing and employing your digital campaigns.
2.) You gain access to the latest digital marketing tools and resources, all for one fee.
Digital marketing has a lot of different aspects to it, and that includes using extra programs and software to aid in the implementation of your marketing
plan. Programs like this, such as social media management programs, online reputation management programs, and analytic report programs can cost upwards
of hundreds of dollars per month to use. When you hire a digital marketing agency, these programs are usually already paid for by that agency, and
you aren’t charged more for them to be used. Additionally, you do not need to figure out how to use these programs on your own.
3.) You don’t need to pay full-time marketers’ salaries.
When you hire a full-time marketing team, you should expect to pay them as such. Marketers’ salaries can range from $30,000 to over $70,000 a year, depending
on the position and the individual’s level of experience. If you hire a full marketing team, it may cost you and/or your company over $300,000 a year,
and that’s even before health benefits and paid vacation/sick days! By hiring an agency, you will have all aspects covered under the cost, which will
save you money.
4.) You get more than just marketers.
Digital agencies have a range of positions on-staff. When you have an agency working for you, you are
provided with not only your sales account executive or marketing consultant, but also with a full team of web developers, graphic designers, search
engine optimization (SEO) specialists, social media professionals, writing experts, and much more.
5.) No extra workload for your employees.
You may be thinking, “Well, I don’t have to hire an in-house team OR a digital agency, I can just have my existing employees take care of it.” For some employers, this may be the case. However, in most circumstances, having your employees pick up the extra work of marketing can put a damper
on their attitude towards working. They may not be happy that they are doing work that they did not initially sign up to do. Additionally, they may
not necessarily have the proper education and training to handle marketing. By leaving it to the professionals, you can ensure that everything will
be taken care of.