The Benefits of Influencer Marketing
Influencer marketing has recently become an undeniably beneficial marketing strategy that has seen incredible growth over the past few years. An “influencer” can be defined as an individual that has a strong social media following and has high engagement rates with their followers. Partnering with influencers, or content creators, can be beneficial to your business in many ways.
Influencers with loyal social media followings can help to increase awareness of your brand. An influencer with a following, typically ranging across multiple platforms, that promotes or discusses your brand or product will allow your brand to reach new consumers and improve your brand awareness and visibility. Not only will this help your brand to reach your target audience, but the benefit of social media is also the opportunity for their post or video to go viral and reach an exponentially larger audience.
Builds Consumer Trust
Influencer marketing is successful because of the trust that their followers have in them. By telling their audience that they used or are trying your product, this automatically translates to their followers having trust in your product, even though they themselves may have never heard of or used your brand or product before. Partnering with influencers who have built a loyal following based on their authenticity and honesty is key for this marketing strategy to be successful.
Increased Traffic and Sales
While an influencer can provide a large audience to reach, the benefit of choosing one that has built a strong relationship with their followers is that their product or brand recommendations have strong potential to directly correlate to your traffic and sales. Influencers are seen more like friends, and their followers view product endorsements as friend-like recommendations, not someone selling a product to them. This is the core of what influencers can provide to businesses; a relationship with their followers that can translate to direct traffic and sales. It’s important to note that while having a large following on social media is great, engagement rates are a more telling tool for how successful a partnership will be. Influencers with large followers but very low engagement will not translate to direct sales or traffic for your business.
Cost Effective- Advertising
Compared to traditional avenues of advertising, influencer marketing can be relatively cost-effective, and choosing the right influencer can garner you a significant ROI.
Social Media Growth for Your Business
Partnering with an influencer can also be a great tool in growing your businesses social media following. Having a social platform that your influencer can direct their followers to can help to increase the opportunity for consumers to learn more about your business, follow your business, and build brand loyalty.
Talk with our Experienced Team Today!
Influencer marketing can be an incredibly effective tool to increase your businesses visibility, drive traffic and sales, and connect with your target audience. At Brawn Media, our marketing strategies are designed specifically to fit your brand’s needs. Visit our website or contact us today to learn more today!