You have a business to run and maintain, your website may not be top of mind, but it should. Your website may contain some big mistakes that have the potential of hurting your business. Allow yourself some time to go through your website and view it as a potential customer or client would. Viewing it from their perspective will help you find the changes that need to be made.
What potential mistakes do you need to lookout for?
Consumers want your contact information readily available. If you have it hidden, or it’s difficult to find, your business has more than likely lost a potential customer or client. Additionally, are the hours of operation listed for your business? What about the address? Contact information that is old, outdated or simply incorrect significantly increases the chances for the consumer to go elsewhere.
It may not be high on your list of priorities, but, updating the content on your website as well as your blog posts is important in the eye of the consumer. Has it been a while since your last blog post? Perhaps your hours of operation still show holiday or special hours that are no longer relevant. Both of these factors look bad to consumers and can potentially damage your business. Consumers will also use your website as a resource, product descriptions, breakdown of services and contact information are all pieces of content that they are searching for.
Additionally, you need to evaluate your SEO and its performance. The consistent use of alt tags and alt text throughout your content can help increase how your website ranks in search engine results. Alt tags are easily overlooked but have important implications on your SEO performance. Unsure of what alt tags or alt text are? That’s okay; we have an experienced team who can take care of them for you!
This is a big one for you to keep in mind. How does your website look and function on various devices? Does it translate smoothly from desktop to mobile? What about different browsers? If you are not successful with navigating your own website, or if you run into trouble, your consumers are feeling the same way.
If you find that your website falls into these categories, then it’s time to make a change! This isn’t something you need to handle on your own; there are teams of professionals at Brawn Media waiting to help you! Contact us today to learn how we can help strengthen your brand and build your business.