The Importance of Startups Having a Unique Brand
One of the best ways to interact with customers is by creating a recognizable brand. A startup’s brand is the mix of attributes and values which characterize the product or service that you offer your customers. Brands must differentiate themselves from competitors and build relationships and trust with their consumers. Your brand isn’t just your logo – it’s your reputation!
Today, consumers are much more conservative when it comes to spending their money, so building relationships and trust is essential! Below are key factors that unique brands need:
- Being Different – Do your homework. Why should your customers care about your business? What’s In It For Me?
- Being Consistent – Make sure you are consistent across all mediums of your business. Whether you have email signatures, business cards, your logo on everything, all colors of your business are exactly the same, etc
- Being Focused – Many times, brands get too carried away with trying to craft a message to their customers about all of their services, making it harder for them to understand and more expensive to promote. As a startup, begin by focusing on one major service you provide, then as you progress you can market more without it being too confusing!
Your brand is your reputation. We cannot stress that enough! Consumers trust businesses who have earned the confidence of friends and family, making an inference that building a relationship is a great way to grow. Need help crafting your brand? Contact BrawnMedia today to grow your business and create long-lasting relationships with consumers.
Related Posts
Strategies to Include in Your 2023 Paid Marketing Plan
The new year is a great time to reevaluate your paid marketing strategy. The digital landscape is constantly changing with new platforms, ad types, creative options and audiences. Whether you want to see more results […]
Read Article ›GA4 Event-Based Reporting Explained
(On July 1, 2023, Universal Analytics, the platform we have all relied on for our website data over the last 10 years, will stop processing data and hits and ultimately come to an end. After […]
Read Article ›Give Me One Good Reason Why I Should Be Dual Tagging? I’ll Give You Two.
(On July 1, 2023, Universal Analytics, the platform we have all relied on for our website data over the last 10 years, will stop processing data and hits and ultimately come to an end. After […]
Read Article ›October is Breast Cancer Awareness Month. Make Pink Your Color
When we imagine the colors of Fall, our thoughts instinctively drift towards the more traditional shades, tones, and hues of the season. The shimmering reds of bucolic foliage and apple orchards, the vibrant and spicy […]
Read Article ›Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement
Nielsen has been the leader in audience measurement for decades, and they recently announced their newest iteration — Nielsen One Alpha. Today’s media is in the palm of our hands and adults spend over half […]
Read Article ›The GA4 Clock is Ticking and Time is Running Out
(On July 1, 2023, Universal Analytics, the platform we have all relied on for our website data over the last 10 years, will stop processing data and hits and ultimately come to an end. After […]
Read Article ›Email Marketing Tips to Boost Your Business
Email marketing is one of the most effective tools you can use to boost your business, and it’s also one of the easiest ways to keep in touch with your current and potential customers on […]
Read Article ›Streaming TV Climbs To New Heights. What Does This Mean For Advertisers?
Businesses are well aware of the ever-growing popularity of streaming TV and the opportunities it presents to reach consumers, but what are true benefits of streaming TV advertising, and what does it mean for advertisers? […]
Read Article ›Linktree for Instagram: Why Should I Have One and How It Works
Linktree is a free, easy-to-use platform that allows you to make a custom landing page for your Instagram profile where you can include links to anything you want—whether it’s your website, blog, online store, or […]
Read Article ›