The Top 5 Mistakes You’re Making on LinkedIn

Categories

The idea of LinkedIn is genius, if you think about it. The platform combines the power of social media for networking purposes with the informational aspects
of a résumé to provide users with a professional, online environment to grow their networks, build connections, and even find job opportunities. As
of July of this year, LinkedIn has 380 million users, with an average of two new members per second (DMR).
With this information in mind, it is quite clear that using LinkedIn is a smart idea for those who want to increase their chances of networking and
business opportunities.

 

Like any other social media platform, LinkedIn comes with its own set of Dos and Don’ts. In other words, there are some techniques that work better than
others when it comes to attracting attention, and some that are just plain turn-offs. Through a combination of personal experience, observation, and
research, I’ve compiled a list of the top five mistakes people are making on LinkedIn without even realizing.

 

Read on to find out if you’re an offender of any of these LinkedIn faux pas!

 

1.Your profile has typos. I know this seems obvious, but you would be surprised how many people let spelling and grammatical
errors creep into their LinkedIn profiles. Treat your LinkedIn profile sort of like a résumé– it lists your past and present work and education, volunteer
experience, skills, accomplishments, and more. Spelling and grammatical errors show a lack of attention to detail, and you don’t want to be overlooked
because of a simple spelling mistake!

 

2.You list skills that LinkedIn doesnt recognize. The purpose of LinkedIn’s “skill”
feature is so employers can see which users have specific skills that they are looking for. Additionally, your connections can endorse you for skills
that they personally know you excel at. LinkedIn’s skill database has pretty much anything you can think of, but be sure to choose a skill from their
list, as opposed to writing your own. For example, if you want to add that you are proficient in Microsoft Office, you would add “Microsoft Office”
as opposed to “I am proficient in Microsoft Office,” which would not be in LinkedIn’s database.

 

3.You havent written anything in your Summary section. A
blank Summary can say a number of things – it can imply that you may have been too lazy to completely fill out your profile, or that there isn’t anything
to say about you. Be sure to outline your current status (job seeker, student, etc.) and what your goals are. You don’t have to make it super-long,
a few sentences will do. But don’t be afraid to let everyone know what you’re all about (professionally, of course)!

 

4.Youre not taking advantage of the social aspect and engaging with users. The main
point of LinkedIn is to be social –that is why users are given the ability to connect with other users, share updates, and like and
comment on posts. As a user you should be spending some time, at least once a week, pursuing engagement. Like and comment on some posts, add new connections,
or share an update or two! Additionally, don’t hesitate to join some Groups that are relevant to your field, and engage with members there as well.
For example, as someone in the field of social media marketing, I am a member of several groups, such as Social Media for Business and Twitter Marketing
2.0.

 

5.You dont have a profile picture, or youre using the wrong one. Did
you know that your profile is 11x more likely to be viewed if you have a profile picture? This is one detail that should not be skipped when it comes
to using your profile to its full potential. If you do have a profile picture, be sure it isn’t a mirror selfie or a photo of you with a significant
other or friends, or a depiction of partying. Additionally, you shouldn’t use the same profile picture that you use on your Facebook, as it is best
to keep these accounts separated. A company or school photo works best, but if you’re like me and don’t have something like that to use, a regular
headshot should do just fine.

 

Your LinkedIn profile should display all the reasons why you would make a good employee and why it is in an employer’s best interest to hire you. On the
other hand, it can also help job seekers decide if you are someone they would want to work for. LinkedIn is a place to show your professional side
– but you can still do so in a way that allows you to be yourself. Keep these tips in mind when creating or editing your LinkedIn profile, and you’ll
have a much better chance at reaching your goals and achieving success!

 

 

 

Written by Brittany Caselnova, Social Media Specialist at Brawn Media. Learn more about her here! Connect with her on LinkedIn &  follow on Twitter

[gravityform id="4" title="true" description="true" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_4' style='display:none'><div id='gf_4' class='gform_anchor' tabindex='-1'></div> <div class='gform_heading'> <h2 class="gform_title">Reviews Demo</h2> <span class='gform_description'></span> <p class='gform_required_legend'>&quot;<span class="gfield_required gfield_required_asterisk">*</span>&quot; indicates required fields</p> </div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_4' id='gform_4' action='/blog/the-top-5-mistakes-youre-making-on-linkedin/#gf_4' novalidate novalidate="novalidate"> <input type='hidden' class='gforms-pum' value='{"closepopup":false,"closedelay":0,"openpopup":false,"openpopup_id":0}' /> <div class='gform_body gform-body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below'><div id="field_4_1" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible gsurvey-survey-field " data-field-class="gsurvey-survey-field" data-js-reload="field_4_1"><label class='gfield_label' >How Are We Doing<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container gsurvey-rating-wrapper'><div class='gsurvey-rating' id='input_4_1'><input name='input_1' type='radio' value='grating1f1243827' id='choice_4_1_0' /><label for='choice_4_1_0' title='Excellent'>Excellent</label><input name='input_1' type='radio' value='grating191e3fd08' id='choice_4_1_1' /><label for='choice_4_1_1' title='Pretty good'>Pretty good</label><input name='input_1' type='radio' value='grating1159873a9' id='choice_4_1_2' /><label for='choice_4_1_2' title='Neutral'>Neutral</label><input name='input_1' type='radio' value='grating1a835fb08' id='choice_4_1_3' /><label for='choice_4_1_3' title='Not so great'>Not so great</label><input name='input_1' type='radio' value='grating1874123fa' id='choice_4_1_4' /><label for='choice_4_1_4' title='Terrible'>Terrible</label></div></div></div><div id="field_4_2" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_2"><label class='gfield_label' for='input_4_2' >How can we improve your experience?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_2' id='input_4_2' class='textarea small' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></div><div id="field_4_3" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_3"><label class='gfield_label' for='input_4_3' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_4_3' type='email' value='' class='large' aria-required="true" aria-invalid="false" /> </div></div><div id="field_4_4" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_4"><label class='gfield_label' for='input_4_4' >Phone</label><div class='ginput_container'><input name='input_4' id='input_4_4' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_4_4'>This field is for validation purposes and should be left unchanged.</div></div></div></div> <div class='gform_footer top_label'> <button type="submit" id="gform_submit_button_4" class="gform_button button" onclick='if(window["gf_submitting_4"]){return false;} if( !jQuery("#gform_4")[0].checkValidity || jQuery("#gform_4")[0].checkValidity()){window["gf_submitting_4"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_4"]){return false;} if( !jQuery("#gform_4")[0].checkValidity || jQuery("#gform_4")[0].checkValidity()){window["gf_submitting_4"]=true;} jQuery("#gform_4").trigger("submit",[true]); }'>Submit</button> <input type='hidden' name='gform_ajax' value='form_id=4&amp;title=1&amp;description=1&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='4' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjNjZTc3NGZlZGQ2NTBmZTZiNDI5MDNiMmZmNzU0NmZlIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="44"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}, 50);}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [4, current_page]);} );} ); </script>