You’re excited because you’ve just hired the most talented team from BrawnMedia to manage your pay per
click, social media, and search engine optimization. Dreams of having foot traffic from near and far away places feels like it’s on the verge of coming
true. But wait, you forgot to do something, get a new website! There are a few surefire signs that you need to get a new one.
It Isn’t Mobile Friendly
You may have a website that’s worthy of being painted on the ceiling of the Sistine Chapel. It looks especially beautiful on large screens, but did
you consider what it looks like on a small device, like a smart phone? If your masterpiece ends up looking like a squished up finger painting when
you see it on mobile devices, it’s probably time for a change. We recommend using a responsive design.
Marketing Fundamentals are Missing
The things that can make a website sink or float is whether it has appropriate marketing tools and imagery incorporated. A good website that attracts more
customers includes things like (but not limited to) engaging calls to action, a contact form that makes getting leads easier or coupons/offers that
increase the probability that a user will make a purchase.
It Isn’t Easy to Use
This might seem like a no-brainer, but it is something that still happens. Often times, the internal marketing team of a company creates a website
that works great in theory, but fails in the real world. If you find that people have to be told how to use your website properly, it isn’t doing a
It Was Built When Bill Clinton Was President
If your website was built in the 1990s, it’s time to face reality, it’s out of date and it needs a fresh look. You might be thinking, “Oh well, I
get plenty of phone calls from people who use the website!” That may be true, but just imagine the possibilities if it were upgraded with a better
look and feel.
If you’ve been in business for quite some time, you got to where you are by prevailing over the ever changing needs of the market place. When you think
about it, upgrading your website is just another part of being a member of the world of commerce. Embrace some of these key changes for success and
you’ll start to see your sales volume increase! If you need help, contact the team at BrawnMedia!