Why You Should be Using QR Codes in Your Marketing Strategy
QR codes, or Quick Response codes, are two-dimensional bar codes that can be scanned and read by your smart phone. QR codes store data that is understood by your smartphone and populates as a link for users to easily navigate to. QR codes have become increasingly poplar in recent years, and for good reason! They offer businesses incredible benefits that can help them improve their marketing efforts.
Improved User Experience
QR Codes are a great way to enhance the user experience as they make it incredibly easy for consumers to access information about your brand or products. Instead of having to search and hunt for your information, they are able to pull up the information you would like to direct them to with a simple scan of their phone. The QR code will populate a link to relevant information and will save them time and effort.
Even for those who are not tech-savvy, scanning a QR code is easy. Users must simply open their camera app and hold their phone over the QR code as if they are taking a photo. The link will pop up, and with a simple click, a web page will pop open!
Creating an easy consumer journey to your intended information can increase engagement. Using QR codes is a great way to distribute exclusive promotions, discounts, or other incentives to encourage them to take action and interact with your brand. The easier you can make it, the more sales and traffic you can achieve.
Implementing QR codes within your marketing strategy will provide you with better tracking and analytics. Using unique codes for different initiatives will allow you to track how many scans each individual code receives and can help you measure the overall success of your strategy. With this information, you can make informed decisions and can optimize your marketing efforts to ensure they are making an impact.
Versatile and Cost Effective
QR codes can be used in a variety of ways! They can easily be printed on flyers, posters, billboards, wraps and more. They can be used in almost all settings and situations. This will allow you to reach your target audience wherever they are and make it easy for them to navigate to the information that is relevant to them. QR codes are also an incredibly cost-effective form of marketing and cost quite little to implement within your existing strategy.
Talk with our Experienced Team Today!
QR codes offer great benefits and can help businesses achieve and surpass their marketing goals! From improving the user experience to increasing overall engagement, QR codes are a great addition to your marketing strategy. At Brawn Media, we know how to strengthen your marketing efforts and drive success for your business. Visit our website or contact us today to learn more today!