WHY YOUR BUSINESS NEEDS TO BE ON SOCIAL MEDIA IN 2023

Social media has long been a tool for businesses to create a voice for their brand and connect with their target audiences in new effective ways. Almost half the world’s population are active social media users; that’s billions of people available to see your brand’s message. If you’re not promoting your business on social media, you’re severely limiting your potential and opportunities for growth.

Reach Your Audience Where They Are

It’s highly probably that most of your ideal consumers are spending hours of their time on social media platforms every day. In fact, the average user spends over two hours of their day on social media. In order to effectively communicate with your audience, you have to meet them where they are and make it as easy as possible for them to interact with your content and learn more about your business.

Build A Connection with Your Audience

Social media offers you the opportunity of creating a relatable voice for your brand. Having a social media presence will not only provide consumers with information and educational content about your business, but it will allow them to form a connection with your business and build a deeper relationship. This in turn will help to create brand loyalty and keep your business and products top of mind for your followers.

Customer Service

In the past few years, the percentage of consumers who would rather connect with a business through social media than any other avenue (direct phone calls, stopping in store, emailing) has skyrocketed. With that being said, it’s incredibly important to keep in mind that if you have a brand account, you must put a high importance on responding to customers in a timely manner. It’s reported that customers expect a response within 24 hours, though the average response time for a business is around 5 hours.

Paid Advertising Services

Paid advertising services can catapult your brand and be an incredibly effective (and low-cost!) tool for lead generation, brand awareness, driving traffic and sales, and more. Before even thinking about the clicks and conversions you may receive, pushing your content out to a targeted audience will help increase your brands awareness and can help to further establish your brand and grow your following. Paid campaigns can be incredibly detailed and can allow you to target specific interests, places, and more.

Not only will paid ads provide you with great results, but you will also receive in-depth analytics from them. These can be used to better develop your ad strategy and your overall organic content strategy.

Drive Traffic and Sales

When done right, creating engaging content will help to bring awareness to your consumer base and can directly drive traffic to your store or website, and increase your sales. The more valuable your content, and the easier you can make the consumers journey to your end goal, the higher your ROI and conversions will be.

Talk with our Team About Our Digital Marketing Services Today!

Our social media content and paid digital team can help your business grow! If your business is not on social media, you are missing out on a key way to reach your audience. Our Brawn Media team offers social media content creation, management and response, paid advertising services, website services and more. Reach out to learn more today!