Your Instagram Needs More Engagement

Categories

Instagram on phone

Since its launch, Instagram has gone through a few changes. One area you may have noticed is the feed itself. Whether you check your feed throughout the day or a handful of times a week, you may have noticed that the feed isn’t in chronological order. So what gives? Well, they’ve made changes to their algorithm and posts with more engagement are more likely to be seen in a user’s feed and potentially the Explore tab.

Instagram will show users posts that they care about prior to other posts; regardless of postdate. If a user has interacted with other profiles on numerous occasions, they are more likely to see that profile’s posts. Additionally, they are more likely to see posts that have received a good amount of engagement.

Instagram Post Ranking is Influenced by:

  1. The number of Likes and comments each post has.
  2. If the user has interacted with your posts previously, and, how frequently.
  3. How recently you posted and how active your account is.

Receiving engagement on your organic posts (as opposed to paid ads) creates a positive loop: the more Likes and comments the post receives, the greater likelihood of it appearing in a user’s feed as well as the Explore tab.

How to Get More Engagement on Instagram

  1. Interact with questions and comments on your posts. Whether it’s Liking a comment from someone who gave a “thumbs up” emoji or answering a question, interacting is a key part to the post rank algorithm. If you don’t respond, or react, in some way to the user comments this can turn a user off to your company. Especially if they see questions going unanswered.
  2. Curate a widespread amount of content and post wisely. When posting, it is wise to spread out your content. Meaning, if you post 4 times a week, post on 4 different days. Posting on multiple days will increase the opportunity of your posts being seen by your followers.
  3. Host contests and giveaways. Let’s face it, people love winning free stuff whether they need it or not. Posts that discuss contests and giveaways are almost guaranteed to get a lot of attention.
  4. Incorporating hashtags with your posts helps for users who may not follow your account to find you. This in turn gives further opportunity for users to find our account and your posts. Users are able to search hashtags so using a hashtag, or series of hashtags, will help get your post in front of as many users as possible.
  5. Post a video. Instagram now allows for videos of approximately a minute in length to be shared and interaction for these videos are on the rise! Users who see a video in their feed are more like to halt their scrolling, watch, and interact with the video. The key to this is to show something engaging, especially if it’s a full minute.

If you aren’t using these methods currently, implement them into your Instagram strategy this month to begin seeing the changes. Like many strategies, it won’t be an overnight success. This will need to become an integral part of your Instagram presence and strategy. Not something you think you can commit to on your own, or, need help with execution? Contact our team of professionals today! We’ll get you started down the path of success.

Related Posts

2022 Facebook Update: Big Changes at Meta with Job Postings

Beginning this week, Meta (Facebook) will be making some changes to their Facebook Jobs offerings.  The job openings we post will now only appear on your Facebook page itself. Job seekers used to be able search for and find jobs throughout Facebook and within the Marketplace; now, they’ll need to navigate to your company’s individual Facebook […]

Keep Reading
facebook pixel data

How the Apple iOS 14 Release May Affect Your Facebook Ads

Apple announced back in May 2018 that it will provide users with an opt-in prompt on each app which will allow them to choose whether the user consents to third-party sites like Facebook to track their user data. As an advertiser we needed to dig into how this change would potentially affect how and where […]

Keep Reading
local SEO cartoon

What is Google My Business & Why Do I Need It?

Achieving prominent visibility on Google as a local business has never been more important for sustained growth and success. In fact, it has been reported that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not […]

Keep Reading
[gravityform id="4" title="true" description="true" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_4' style='display:none'><div id='gf_4' class='gform_anchor' tabindex='-1'></div> <div class='gform_heading'> <h2 class="gform_title">Reviews Demo</h2> <span class='gform_description'></span> <p class='gform_required_legend'>&quot;<span class="gfield_required gfield_required_asterisk">*</span>&quot; indicates required fields</p> </div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_4' id='gform_4' action='/blog/your-instagram-needs-more-engagement/#gf_4' novalidate novalidate="novalidate"> <input type='hidden' class='gforms-pum' value='{"closepopup":false,"closedelay":0,"openpopup":false,"openpopup_id":0}' /> <div class='gform_body gform-body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below'><div id="field_4_1" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible gsurvey-survey-field " data-field-class="gsurvey-survey-field" data-js-reload="field_4_1"><label class='gfield_label' >How Are We Doing<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container gsurvey-rating-wrapper'><div class='gsurvey-rating' id='input_4_1'><input name='input_1' type='radio' value='grating1f1243827' id='choice_4_1_0' /><label for='choice_4_1_0' title='Excellent'>Excellent</label><input name='input_1' type='radio' value='grating191e3fd08' id='choice_4_1_1' /><label for='choice_4_1_1' title='Pretty good'>Pretty good</label><input name='input_1' type='radio' value='grating1159873a9' id='choice_4_1_2' /><label for='choice_4_1_2' title='Neutral'>Neutral</label><input name='input_1' type='radio' value='grating1a835fb08' id='choice_4_1_3' /><label for='choice_4_1_3' title='Not so great'>Not so great</label><input name='input_1' type='radio' value='grating1874123fa' id='choice_4_1_4' /><label for='choice_4_1_4' title='Terrible'>Terrible</label></div></div></div><div id="field_4_2" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_2"><label class='gfield_label' for='input_4_2' >How can we improve your experience?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_2' id='input_4_2' class='textarea small' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></div><div id="field_4_3" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_3"><label class='gfield_label' for='input_4_3' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_4_3' type='email' value='' class='large' aria-required="true" aria-invalid="false" /> </div></div><div id="field_4_4" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_4"><label class='gfield_label' for='input_4_4' >Phone</label><div class='ginput_container'><input name='input_4' id='input_4_4' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_4_4'>This field is for validation purposes and should be left unchanged.</div></div></div></div> <div class='gform_footer top_label'> <button type="submit" id="gform_submit_button_4" class="gform_button button" onclick='if(window["gf_submitting_4"]){return false;} if( !jQuery("#gform_4")[0].checkValidity || jQuery("#gform_4")[0].checkValidity()){window["gf_submitting_4"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_4"]){return false;} if( !jQuery("#gform_4")[0].checkValidity || jQuery("#gform_4")[0].checkValidity()){window["gf_submitting_4"]=true;} jQuery("#gform_4").trigger("submit",[true]); }'>Submit</button> <input type='hidden' name='gform_ajax' value='form_id=4&amp;title=1&amp;description=1&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='4' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjNjZTc3NGZlZGQ2NTBmZTZiNDI5MDNiMmZmNzU0NmZlIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="204"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}, 50);}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [4, current_page]);} );} ); </script>