Brawn Media Blog

Eliminating Buyer Skepticism

Thursday, April 19, 2018

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Facebook Brings the Explore Feed to an End

Thursday, April 12, 2018

During its most recent algorithm update where Facebook has decided to put friends and family interactions first, they also decided to test a new feature – Explore Feed. While it was only tested in select countries, the feedback they received was not good.  ...

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Facebook Plans to use the U.S. Mail for Verifications

Friday, April 06, 2018

In an effort to further combat fake news and political campaign interference, Facebook has announced they are planning to utilize the U.S. postal system in order to verify the locations and identities of those who are seeking to purchase some types of political advertising.    ...

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Google’s New Format of Accelerated Mobile Pages

Friday, March 30, 2018

To better understand why Google is using enhanced formats for their accelerated mobile pages, otherwise known as AMP, it is necessary to grasp the importance of mobile pages. First and foremost, mobile users are different than desktop users. They require information and transactions to occur quickly and with ease. Mobile pages also see more traffic from users than desktop pages do. Mobile users tend to engage with these pages while they are watching TV, commuting to work, or on-the-go because it more convenient than desktop. Optimizing the website to adapt to a mobile page will also increase your conversions and decrease your bounce rate. Call to actions on your mobile pages should be clear and easy to click. A company is more likely to create conversions when the content is concise and the format is easy for the consumer to follow. This idea is the same for the bounce rate. If a company does not optimize their mobile pages and it is hard to follow, the consumer is likely to leave the page within seconds. 


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4 PPC Trends to Continue Watching

Wednesday, March 21, 2018

 At the close of 2017 we began to see an increase in many pay-per-click (PPC) trends including audience targeting, attribution and local marketing. While those aren’t exactly earth-shattering revelations, they are related to a few trends with major themes that are gaining momentum this year. ...

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YouTube is Losing Major Brands Due to Ad Placement

Wednesday, March 14, 2018

YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. Last year, YouTube took several steps to prevent ads from appearing on harmful content, but they knew it wasn’t enough. They wanted to set stricter restrictions to ensure ads running wouldn’t negatively impact their brand or core values.  ...

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GDPR and What it Means for Email Marketing

Monday, March 05, 2018

May is just around the bend and companies around the globe will be expected to comply with the European Union’s General Data Protection Regulation (GDPR) privacy rules with regards to email marketing. It’s time to make yourself aware of the rules and the possible consequences if you fail to comply.  ...

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3 Ways The Be Everywhere Strategy Can Be Detrimental

Wednesday, January 31, 2018

As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be Everywhere strategy may not be as beneficial to your brand as some may portray. You will hear these words in the strategy plan of many gurus and ninjas which makes it important to understand what it actually means for you and your business. ...

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Facebook Focuses on Meaningful Content and Interactions

Thursday, January 25, 2018

At the close of 2017, Facebook took a hard look at itself in the mirror and they did not like the reflection looking back. What they found was a pile of fake news, hate speech, engagement baiting, among other items. Because of this, Mark Zuckerberg intends to bring the platform back to its roots; a platform, he says, that is good for people. In the early days of the social channel it was intended for person-to-person interactions and creating meaningful interactions for its users. So what exactly are the changes, and what do they mean for you? ...

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Facebook Attempts to Fight Engagement Baiting

Wednesday, January 24, 2018

For brands, 2017 brought a lot of interference with regards to Facebook engagement and created a higher competition for posts to be seen. What caused this interference and often times lower engagement reach? Engagement baiting posts hold quite a bit of the blame. Not familiar with this term?  These posts are the ones that essentially beg for engagement directly on the post – i.e. likes or shares. Facebook has acknowledged the issue and has put a plan into place in order to combat engagement baiting. ...

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