Brawn Media Blog

3 Ways to Smash Mobile Facebook Lead Ads

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Attempting to get a targeted user to fill out a form from your Facebook ad is somewhat tedious. The user must be served your ad, click to your website, then navigate to your form page if your ad does not lead them straight there. While this may seem like a simple process, the last step is what separates a regular click from a quality lead.

In June 2015, Facebook announced a new campaign objective that would potentially enable targeted users to fill out a customized form directly through the ad they are served, cutting down the lead generation process by 50%. Facebook has begun rolling out the new objective slowly in October, and quality lead generation through Facebook has never been easier. Here are 3 ways you can begin to generate quality form submissions through Mobile Facebook Lead Ads.

Subscribe

Have an online newsletter you send to your customers every month? Instead of attempting to transfer your potential customers to your website form, you can now simply create one through your ad that will allow the targeted user to fill in information such as their name, phone number, e-mail address, etc.

The subscription call-to-action will help drive more back-end conversions on your website.Users will browse and shop your website when they get their newsletter or coupons delivered to their inbox. 

Apply Now

Is your business hiring? Try switching to the Lead Ad campaign objective to focus on targeting potential employees that are ready to submit their application. 

On top of collecting information beyond a name and location, MobileFacebook Lead Ads let you create custom questions that you can either have predefined answers for, or choose to have the user input their own unique response. 

Get Quote


  

The “Get Quote” option is an excellent choice for those companies that focus on generating qualifying leads to sell their services and products. The targeted user will be more likely to submit their information once they see it is a simple process after tapping the Get Quote button. 

When your company decides to collect the information submitted by targeted users, you can easily download a .csv file that displays all relevant information.

It is important to note that in order to successfully use the lead ad campaign objective you will need to submit a link to your website’s privacy policy when creating your form type. 

Mobile Facebook Lead Ads look to have a promising future within the Facebook advertising community and will certainly help more businesses reach an even greater audience that will result in long-term success.


Written by Evan Almindo, Digital Media Coordinator at BrawnMedia. Learn more about him and the rest of our team here! 

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