Brawn Media Blog

3 Ways to Better Use Analytics Beyond Checking How Much Traffic You’ve Received

Joe Schaefer // Tuesday, May 24, 2016

You’re active with your marketing by monitoring your website’s analytics, but the challenge is – what do you do with the data beyond checking how many visits you’ve received? More often than not, website owners use Analytics to check on the amount of traffic they’ve received during a particular timeframe. But, with a little deep diving and understanding, there are a ton of hidden gems in Analytics data that can propel your brand and business to new heights.

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3 Strategies to Increase and Retain Brand Loyalty

Brawn Media // Monday, May 23, 2016

Creating and promoting a brand is not just about getting more people to see your website. It’s about finding more marketing opportunities and using them to create a bigger brand footprint, but more importantly — you’ll be creating an environment and brand experience that brings your customer back to sell to them again, while encouraging them to share your brand; either by word-of-mouth or word-of-mouse. ..

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Fresh Launch: Builder's Kitchens | New Website by Brawn Media

Brawn Media // Friday, May 20, 2016

We are very pleased to announce the launch of a new website for Builder's Kitchens. ..

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Is Your Website User-Friendly?

Brawn Media // Tuesday, May 17, 2016

Let’s face it, having a website is a must. But having any old website doesn’t cut it anymore. Whether it is worrying if you have a responsive design or have fast page loading times, a website is a representation of your brand and everything you have worked so hard for. Currently, we are living in the age of the “lazy consumer.” According to Steve Krug’s book, Don’t Make Me Think, it is imperative we make it effortless for users to navigate your website. If we do not put the most relevant information in front of them at the right time, they will simply leave or become distracted (Facebook). This is why having a website that is user-friendly is key!

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Blog Ambassador Programs

Brawn Media // Tuesday, May 10, 2016

It’s no secret that using brand ambassadors in marketing is a winning strategy. Celebrity endorsement is perhaps the most obvious form of an ambassador program – and it’s very lucrative. It was only a couple of months ago that Peyton Manning explicitly mentioned Budweiser™ in his championship speech – a trivial statement that reportedly added $3.2 million in advertising value for the company.

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Don’t Just Pitch About It- Start A Conversation!

Brawn Media // Tuesday, May 03, 2016

Marketing is all about getting a message through to your desired consumer. The way consumers receive and process messages is more conversational than ever. As a consumer, we seek to engage with our brands these days. This means they want more than a pitch… consumers want a two sided conversation. They want to be a part of your branding.

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