Tuesday, March 21, 2017
With digital marketing being all the rage, advertisers often feel the immediate need to pull money out of their traditional advertising avenues and disperse it through all digital mediums. However, researchers would argue that doing so is not always wise!
Television has a unique way of reaching consumers. It utilizes motion, sound, and imagery to stimulate interest. The biggest advantage of television advertising is its reach. Considered a mass media, TV works incredibly well with pushing out your message, offer or unique selling proposition. Knowing this, advertisers utilize TV to promote a generic message as the ads are typically not made for a granular target (by geo, gender or race).
According to the New York Times, 96.7% of American households own television sets making it one of the largest advertising mediums available to advertisers. However, quantity doesn’t always outweigh quality.
In order to truly get the most BANG for your buck as you advertise your business, it is important you have a healthy media mix of traditional and digital advertising. Currently, successful advertisers utilize TV as their primary form of “push” advertising while using digital advertising as their primary means of “pull” advertising.
According to Marketing-Schools.org, push advertising tries to push products or services towards customers using big ads and attention-grabbing claims to put products into the minds of customers. Pull advertising, however, targets the right customer at the right time and pulls them towards a product or service.
Having synergy between your marketing efforts is crucial to your success as well as diversifying your marketing mediums. Let television promote your message and digital capture your customers.
To hear how we make this strategy a reality, contact us today!
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