Brawn Media Blog

Increase Brand Awareness with Display Advertising

Thursday, May 25, 2017

Increasing brand awareness is an important strategy for building your business, but how do you reach potential customers? One way to raise awareness is through a display advertising campaign. Display campaigns allow businesses to reach new people as they browse the internet or use mobile sites and apps.


Though many channels provide the opportunity to increase brand awareness, display allows businesses to target people who are more likely to be potential customers. In a display campaign, a business can reach new people through:


●Contextual Targeting: This allows businesses to target relevant keywords and topics that potential customers may be searching or reading about online. For example, a mattress store may target people who have been searching for mattress sales or reading about bedroom furniture designs.


●Placement Targeting: Through placement targeting, businesses can select a specific website to run on. For example, a local business may want their ad to appear on a local news site. They can also select multiple websites for their ad to run on!


●Affinity Targeting: This enables businesses to reach people based on their interests. For example, a toy retailer may see strong results by targeting the “Family-Focused” affinity audience.


●In-Market Targeting: By utilizing in-market targeting, businesses can reach people who have demonstrated online web behavior indicating that they are in-market for a particular item or service. For example, a car dealership would likely be interested in reaching users in-market for a particular brand or type of vehicle.


●Demographic Targeting: Through demographic targeting, businesses can reach people of a specific gender, age range or parental status that may be more relevant to their company. For example, a children’s clothing store may be interested in exclusively targeting parents.


●Remarketing: Remarketing allows businesses to reach people who have previously visited their sites. This method helps businesses serve ads to people who have already shown an interest in their product or services. Remarketing campaigns keep a business top of mind for when a person is ready to make a purchase or receive a service.


Another advantage of a display campaign is that display advertisements can use a strong call-to-action and encourage a potential customer to do something. For example, an advertisement can encourage a person to download an app or visit a website. People can be driven to a relevant link such as a landing page with a contact form encouraging them to request more information regarding your product or services.


All of these targeting methods enable businesses to increase the brand awareness of relevant audiences. By reaching these relevant people, businesses can get new customers to purchase their product or take advantage of their service.

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Coming Soon: Google Job Search

Monday, May 22, 2017

The internet giant has focused their attention on a crucial area of our lives: searching for a job. Google has set its sights on matching candidates with the best available job, putting the right job in front of the right candidate at the optimum time. With platforms such as Indeed, Monster and now Facebook it’s only logical that Google is working to make job searches even easier.


With the new search function well underway, Google for Jobs collects and organizes job postings from across the internet, making it easier for searchers to find the right job for them. Since Google will be collecting data from across the internet, Google for Jobs will hold a variety of results for users to browse. Google for Jobs will also give the searcher the ability to refine the results based on wage level, industry, category, and location, part-time or full-time positions. The ability to search by public transportation accessibility will also be a possibility.


At Google’s developer conference I/O earlier in the month of May Google CEO Sundar Pichai gave an inside look at Google for Jobs while stating “46% of U.S. employers say they face talent shortages and have issues filling open job positions.”


To further advance the job results, Google takes into consideration words, or terms, that are used for job searches. For example, a search for “assistant” could mean “assistant manager”, “project assistant” or “administrative assistant”, depending on how the employer writes the description. Google will be able to categorize and list these together when someone searches for “assistant” jobs.


So what does this mean for businesses? In the coming weeks, as US searchers begin their queries, matching jobs will be provided to the user. Meaning, if you have jobs listed on platforms such as Facebook, LinkedIn, Glassdoor or Careerbuilder, searchers will have an easier time finding the listing and your company. Once they’ve found a position of interest, they will be able to apply with Google for Jobs’ clear call to action “Apply”; the user will then be directed to complete the application process.


We’re excited about Google’s latest search feature and can’t wait to see it in action! If you’re not listing job openings online, you need to. To hear how we do it, and what we can do for you, contact us today!


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Understanding Inbound Marketing in a Sea of Marketing Trends

Friday, May 19, 2017

Creating valuable content not only increases your value with search engines, but, it will also help your business attract the attention of consumers. Which, as we know, is a key step in gaining new clients. Attracting their attention is imperative, it creates the first thought in their mind which then moves them into the buying stage. Most often, the content being viewed is helpful and relevant, not disruptive.  ...

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Why Are Landing Pages So Important for PPC

Thursday, May 11, 2017


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The Importance of Optimizing Blog Content for Your Business

Wednesday, May 03, 2017

You already know how important SEO is for your business, but did you know that your company blog plays an integral role, as well?


Why Should I Have a Blog for my Business?


Having a blog for your business may seem silly to some, but it actually carries several benefits. There are several things you can do with your blog, such as:
- Share news related to your company and/or industry
- Highlight products, features, and services of your business
- Become an "authoritative voice" in your industry


The last of these points may be the most important. There are numerous blogs out there, and if you want yours to stand out, you need to draw people back to your blog time and time again. The goal is for people to seek out your content when they are looking for information on a certain topic. When they are doing this, you can rest assured that you've succeeded in becoming an authoritative voice in your field.


How Do I Become An Authoritative Voice?


Glad you asked! Becoming an authoritative voice may seem like an impossible task, but all it really takes is a little bit of patience and dedication. To become an authoritative voice, you'll need to:


Post Frequently: Don't go overboard, but keep your voice active. We recommend never going a month without a blog post. If you have enough material to publish weekly, that's even better!


Don't Be Afraid to Get Personal: You don't need to get into personal matters, but showing a little bit of personality is the key. You want your blog to engage readers as if you were having a conversation with them.


Be Consistent: Stick to your brand. It's important that your content has the same tone and language between posts.


How to Incorporate Social Media


Once you have your blog content, it's important to include it into your social media strategy. The easiest way to start this process is by simply sharing your posts on your social media accounts. From here, there are a number of options which can help you build your authoritative voice and boost sales, including:
- Interacting with other users in your industry
- Posting about and sharing content that relates to your industry
- Advertising your blog on your Facebook page


Ready to get started? We're here to help!

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