Brawn Media Blog

January PPC Tip: Don’t Forget to Use Long Tail Keywords

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Long tail keywords are multiple words put together to form a phrase in which people are searching. Over time, as people have become more confident in search capabilities, long tail keywords are growing in popularity. This allows your ad serving platform to pull ads with content that is specific, better aligning the intent of the advertiser and searcher to make a harmonious PPC experience.

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