Brawn Media Blog

Get More Advertising Without Investing More Money!





Did you know some manufacturers and suppliers provide cooperative funds for advertising their products? This is known as cooperative advertising, or a co-op. According to, a co-op is an “agreement between a manufacturer and a member of the distribution chain under which the manufacturer shares a certain percentage of the member's advertising and promotion costs, or contributes a fixed sum.”

Co-op advertising is a common occurrence with mattress brands. For example, some furniture stores frequently broadcast advertisements about Sealy Mattresses. It’s possible those furniture stores are receiving a percentage of the advertising budget that is used to promote Sealy Mattresses. These percentages are based on a set of guidelines that are developed by the manufacturer. The guidelines differ between manufacturers. It’s important to research the specific requirements, so your company can receive the co-op funds.

Co-op advertising can significantly increase your brand’s awareness and drive sales without raising your advertising budget. To find out if you have products eligible for co-op funds, contact BrawnMedia at 518-472-0060. brawn media logo