Brawn Media Blog

The Future of Restaurant Marketing Is Here: Introducing Babadish

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Tasty, Branded Apps That Deliver

Babadish is a new (and we think necessary) service here at Brawn Media that focuses on helping restaurant and bar brands stay at the forefront of their loyal customers. Babadish greatly increases customer loyalty through innovative, branded restaurant and bar apps that keeps your customers coming back for seconds. And thirds.

We seek to do for local restaurants and bars what the general Internet does for brands now, but in a much more personalized, hyper-targeted manner with a branded app for your business.


The Most Common Scenarios for Restaurant and Bar Apps

Let’s say you’re a restaurant or bar owner and we told you that you could do the following in addition to your current marketing:

1. Send direct messages (push notifications) to your customers on their cell phones without plastering your Facebook page in the hopes that something sticks. (Did you know your Facebook posts are seen by LESS THAN 10% of your fans?!?)

EXAMPLE: One of your vendors has a special on quality Prime Rib today only and you can score cases of it on the cheap. Without the app, you might balk. With the app and your loyal customers who have downloaded it —you can now announce a “flash" special on Prime Rib and get those customers more inclined to make a reservation than ever before. The result? More seats filled and more profit from a Prime Rib score from your vendor.

2. Let’s say, as a smaller restaurant, you have a 'punch card" for sandwiches. After 10 sandwiches are purchased, your customer gets one free. But, he/she forgets or loses his/her card — no sandwich. Through a customized app for your restaurant, you can be sure they always have it stored digitally on their phone. Using simple, but robust, fraud protection, we’ll help you make sure no "phantom" punches are happening.

3. Let’s say you want to encourage more frequent visits. With a Babadish restaurant app, we’ll code it so people get a discount or coupon for every 10 times they visit and "check-in" to your establishment. You get to choose how many check-ins are needed and what "deal" they receive. 24/7.



Yeah, But Why?

Ok, it’s dead simple:

Mobile access to the web has exceeded desktop access. That’s an easy stat.

The eye opening stat is that nearly 80% of mobile web access is through apps, while only 20% is through a browser.

Generally Speaking of App Development

For general app development, there’s a huge planning process that goes into determining who the target audience is, how likely the app will be found in the app stores, how many downloads to expect, etc.

For you, as a restaurant owner, the majority of that planning is done. Your regular customer is who your target audience is. And the more you strategically market to them and offer more than they can get elsewhere (think GPS coupons, check-in deals, online ordering, etc.), it’s a no-brainer that bottom lines should increase, while "word of mouse" and "word of mouth" will encourage more people (outside of your regular customer base) to download and use your app.

Your app isn’t a blind test with the hopes of people downloading it —with the right kind of value added, your customers would be smart to download the app, use it, and both sides enjoy the win-win situation.

And More

Oh, and, we provide you with a platform to make changes to your app in real time — no more waiting months for someone to code your app and no more waiting weeks for content changes to show up in your app after a geeky app developer gets around to making the changes for you.

Bottom line: With an app from Babadish, you will:

  • Connect with your customers and stay top of mind.

  • See a visible uptick in customer satisfaction.

  • See a direct turn on investment.

We’d love for you to learn more, so go ahead and visit our sister website Babadish.com!
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