Keep It Classic With Print Advertising
Monday, April 03, 2017
As technology changes the landscape of advertising, it creates a new challenge when trying to decide how to best reach consumers. While there are now many mediums of advertising; newspaper still remains relevant and has many benefits. Newspaper is one of the most common, and traditional, print media formats used for advertising. These print advertisements provide benefits of a static message with a blend of copy and images—all for a moderate cost.
Newspapers have long been used by local businesses for advertising to a local, or regional, customer market. Newspaper not only provides a relatively affordable way to deliver a timely message to an audience in a certain geography, but, it is also more flexible. Newspapers offer two types of print advertising; display advertisements that are placed throughout the paper and classified listings which are under subject headings in a specific section. Advertisers choose the exact size and location of the ad, as well as design.
When people browse through newspapers and publications, advertisements need to grab the attention of the potential customer. A strong marketing campaign must explain a few items between the copy and images. It should convey what you do in a way that relates directly to the consumer, have a clear call to action for the consumer and it needs to have brand recognition with a logo and tagline. These ads need to show what a company stands for, who they are as a brand, all while stating how a product or service will help fulfill a person’s life. In order to do this properly, you must understand the wants and needs of the target audience.
There are three main ways to connect what your audience wants to receive from your advertisement. You can use a testimonial approach in which you have a celebrity or ordinary person promoting your brand. Emotional advertising is always a good tactic to use when trying to make a lasting impression or to create a feeling towards your brand. Most commonly used, however, is informational advertising.
At the end of the day, traditional newspaper advertising still reigns as a strong medium for advertising. Your newspaper ad creative must move the reader to take an action in engaging with your business. It must also create better brand recognition by reinforcing your brand. In order to make that impression, you first must choose the right media outlet or mix of media outlets. You may find that a combination of advertising in your state/metropolitan newspaper and your local paper can give you the best results.
We understand that this can be a lot to handle on your own, and you shouldn’t have to. Let us help you so you can get back to business! Contact us today!