Brawn Media Blog

Build Your Brand in the 21st Century with These 5 Tips

Brawn Media // Tuesday, October 17, 2017

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6 Tips for a More Engaging Facebook Business Page

Brawn Media // Wednesday, October 04, 2017

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Switch Your M-Dot Domain to Responsive Before the Mobile-First Index Wave Hits

Brawn Media // Thursday, September 28, 2017

Today, users are relying more on their mobile device for their online activity and relying less on their computers. With this is mind, the reasoning behind the mobile-first indexing becomes clearer. What does this mean for you, your business, and website? ..
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Google Chrome SSL Certificate Update: What it Means for Your Website

Brawn Media // Tuesday, September 26, 2017

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Scams are like Plagues; You Need to Avoid Both

Brawn Media // Tuesday, September 19, 2017

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The Biggest Mistakes on Your Website Could Hurt Your Business

Brawn Media // Wednesday, September 13, 2017

You have a business to run and maintain, your website may not be top of mind, but it should. Your website may contain some big mistakes that have the potential of hurting your business. Allow yourself some time to go through your website and view it as a potential customer or client would. Viewing it from their perspective will help you find the changes that need to be made.

 

What potential mistakes do you need to lookout for?

 

Contact Information
Consumers want your contact information readily available. If you have it hidden, or it’s difficult to find, your business has more than likely lost a potential customer or client. Additionally, are the hours of operation listed for your business? What about the address? Contact information that is old, outdated or simply incorrect significantly increases the chances for the consumer to go elsewhere.

 

Updated Content
It may not be high on your list of priorities, but, updating the content on your website as well as your blog posts is important in the eye of the consumer. Has it been a while since your last blog post? Perhaps your hours of operation still show holiday or special hours that are no longer relevant. Both of these factors look bad to consumers and can potentially damage your business. Consumers will also use your website as a resource, product descriptions, breakdown of services and contact information are all pieces of content that they are searching for.

 

Additionally, you need to evaluate your SEO and its performance. The consistent use of alt tags and alt text throughout your content can help increase how your website ranks in search engine results. Alt tags are easily overlooked but have important implications on your SEO performance. Unsure of what alt tags or alt text are? That’s ok; we have an experienced team who can take care of them for you!

 

Overall Experience
This is a big one for you to keep in mind. How does your website look and function on various devices? Does it translate smoothly from desktop to mobile? What about different browsers? If you are not successful with navigating your own website, or if you run into trouble, your consumers are feeling the same way.

 

If you find that your website falls into these categories, then it’s time to make a change! This isn’t something you need to handle on your own; there are teams of professionals at Brawn Media waiting to help you! Contact us today to learn how we can help strengthen your brand and build your business.
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Is AdWords Express Too Good To Be True?

Brawn Media // Thursday, September 07, 2017

In the digital age, business owners who are smart about their advertising are familiar with Google AdWords. It is a powerful tool that can be very profitable, but is also complicated and daunting for a novice. Enter Google’s solution: AdWords Express, a stripped-down and simplified version of Google AdWords.

 

AdWords Express allows users to set up and have ads displaying in Google in as little as 10 minutes; write your ad copy, set your budget, and the rest is managed by them. This can sound enticing to a business owner, especially if you’re just getting started and/or have limited time to manage a campaign. However, this convenience comes with many compromises, many of which can hurt your business instead of help it.

 

Lack of Control Over Keywords
In an attempt to make managing a PPC campaign easier, AdWords Express takes control of everything from keyword selection to match type. AdWords Express chooses keywords based on broad categories, and all keywords are broad match, which can cause ads to appear alongside irrelevant search queries. For example, a limo service using AdWords Express would likely have their ads appear in a search query for “airport shuttle,” a service that is sometimes offered for free. Traditional AdWords provides the option for negative keywords to prevent this from occurring, which is not available in AdWords Express.

 

No Direct Control Over Cost Per Click
Many of the options in AdWords Express are based on assumptions, and budget is one of them. Because keywords are selected for you based on the categories selected during set up, there is a strong likelihood that you are paying for clicks that are irrelevant to your business. Combined with a lack of negative keywords, it is nearly guaranteed that your budget will be misspent.

 

Absence of Tracking and Targeting Options
Conversion is the goal of advertising, and traditional AdWords provides several tools to track various types of conversions (phone calls, form submissions, etc). AdWords Express only reports on ad clicks and impressions with no way to determine if it was converted to a lead or sale. This makes it difficult to see how successful your campaign is and what is drawing traffic.

 

Paid search campaigns are a major piece of any online marketing strategy, and while AdWords Express offers a seemingly convenient service, especially for novice users, it can do more harm than good. Contact Brawn Media today and let us set up and manage your campaign for you!
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LSI Keywords and What They Mean for SEO

Brawn Media // Thursday, August 24, 2017

LSI is a marketing acronym you may not have heard of, or you don’t know enough about. The acronym stands for Latent Semantic Indexing which is a keyword that is commonly related to another primary keyword people use to search. These keywords are based on data from a person’s search history, pattern and behavior. That being said, what do LSI keywords mean for your SEO and your business? ..
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How Social Media is Beneficial for Your Business

Brawn Media // Wednesday, August 16, 2017

It was only a few short years ago that social media was used to connect with friends and family while sharing updates about your day or how you spent your vacation. Social media has since evolved and blossomed into so much more than sharing an update with your followers. It has become essential for businesses to be part of in order to compete in their marketplace. We’ve gathered a few reasons why you should consider joining the social media movement and how it can benefit your business.

 

Acquire Potential Leads
Creating a profile on social media platforms such as Facebook, Twitter, and Instagram is free and they also offer a way to exponentially grow your business through organic social media marketing.

 

Your business has the ability to grow and captivate an audience by investing time into understanding your target audience and then tailoring your posts and platform presence. It is also worth looking at your competitors’ social media presence to see what they’re doing and how people are interacting.

 

What makes them a potential lead? They have decided they want to follow your business! They want to know about your services, products and what your business can do for them.

 

Customer Service
Social media is an avenue which encourages interactions and dialogues, which plays a part in customer service. As you know, customer service is beneficial to your business, so it only makes sense that platforms that encourage interaction would also encourage customer service.

 

Facebook, for example, offers an awesome messaging feature. Some people may opt for interacting with your business through messages as opposed to phone calls. Something of this nature requires attention and a good response time. If they are kept waiting, they may move on to one of your competitors. While this doesn’t mean you need to make yourself available 24/7, consumers do expect a relatively timely response.

 

Consumers are more understanding if they send a message “after business hours” and they don’t receive a response immediately as long as your hours are listed!

 

Customer service also means the potential for reviews. Good, bad, or ugly, consumers love voicing their opinion and experience. Welcome the reviews with open arms and embrace the feedback. Respond to the reviews as well! If you received a positive review, thank them for taking time out of their day. What about a bad review? Don’t bury it under the rug. Acknowledge the consumer and address the situation.

 

Brand Awareness
A major benefit to using social media for your business is the ability to create organic business awareness. These platforms allow for you to share your brand while creating a consistent and unified look, feel, and voice. This consistency is a building block for your business, brand, and reputation. Use of the same logo, colors, information, in addition to linking to your website creates a strong online presence.

 

Utilizing the power of social media is incredibly beneficial to your business and something every business needs to embrace. It has proven to be beneficial for businesses of all sizes and in every market. If you haven’t started using it to your benefit, you need to. Don’t know where to get started, or need someone who can handle it all for you? Contact the professionals at Brawn Media today to get started!

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Facebook is Making Advancements in Targeting Abilities

Brawn Media // Monday, August 14, 2017

The social giant has paved the way and set standards in terms of targeting ads based on location, likes and interests. They are about to take their competitors by storm with the latest ad targeting option: offline attribution via enabled GPS or Bluetooth. With the most recent targeting expansion being people who have RSVPed to a brand’s event, this is the next logical step, and much needed, upgrade.

When a device’s GPS or Bluetooth is left enabled it allows for platforms such as Facebook and Google to track the movements and location of the device. It was only a matter of time before digital platforms extended their reach to physical locations. This will prove to be beneficial for businesses to make a distinction between browsers, shoppers, or both.

From an agency stand point this will give us the ability to target more individuals: those who have interacted with a business’ digital presence as well as those who have visited the physical location. In turn, this will increase the chances for conversion by allowing for more targeted messaging. Previously, marketing strategies were aimed towards those who have had a digital interaction. With this new capability we will be able to turn offline visits into digital ads while reaching a wider audience in a more tangible and effective way.

What does it mean for consumers? They will be served targeting ads that are more relevant to their everyday life and day-to-day activities. Additionally, it allows for the opportunity to serve the potential consumer with offers and promotions that may entice them to pursue the final step: make a purchase or receive services from your business.

While Facebook is still testing this capability, it looks like it will be a reality for us in the near future. These new capabilities are a dream-come-true for businesses and marketers alike as we have the same goal in mind: more leads, and business! If you aren’t currently advertising on Facebook, it’s something you need to add to your strategy. Not sure how to go about this? Contact our team of experts today!

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