Brawn Media Blog

Google Updated Their API and Their Billing Structure; Here’s why it Matters for You

Thursday, August 09, 2018

Well, it was good while it lasted. Google’s recent changes to its Maps API products might shock you – and your wallet.  The search engine giant has restructured and repriced their Google Platform APIs, raising its prices over 1,400%.    ...

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6 Steps to Closing Web Leads from Your Website

Friday, July 27, 2018

For a digital campaign to truly be successful, there are two main components that need to be incorporated and mastered. First, ensuring that your brand is visible online and has a digital footprint that encourages gaining traffic; second component is to then convert that traffic into leads. So once the traffic is converted into leads, how do you close these web leads and turn them into customers? ...

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7 Tips to Creating Great Subject Lines People Will Want to Click

Friday, July 20, 2018

On an almost consistent basis, inboxes are flooded with emails offering coupons, event reminders, and newsletters. That being said it can be a lot for users to sift through each one and decide which – if any are worthy of their time. If you haven’t wondered about the importance of subject lines in email marketing, it’s more than likely that people are ignoring your email and opening one with a viral video. ...

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Are You Sinking Your Sales When You Talk Too Much?

Friday, July 13, 2018

We all have our specialty, our niche, but we sometimes find ourselves in situations where we talk too much. This could be serious for your business if you have a nervous talker on your sales team and it can affect your sales numbers negatively. Each individual handles situations differently; some tend to go silent while others tend to talk too much. When this happens, the nervous talker usually misses their cue to let the potential client to get a word in. If this is the method your team uses when they are trying to close a deal, it might actually cost your company more than you realize. ...

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3 PPC Fails that are Hurting Your Business

Friday, July 06, 2018

For many brands, competitors seem to be popping up on every corner and every digital platform. So with this in mind, mistakes that are seemingly small can quickly add up and create a bigger issue for your brand. One such area that we find many brands making mistakes with is with their Pay-per-Click (PPC) and Search Engine Marketing. So what are the issues and how do you rectify them? ...

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Reaching Women Effectively and Honestly: How to Convey Your Message in a Meaningful Way

Thursday, June 28, 2018

Digital Ads by the Numbers  ...

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How to Reduce Your Website’s Bounce Rate in 4 Ways

Thursday, June 21, 2018

Something that should be top of mind for your business is your website’s bounce rate. This is for good reason, bounce rates often serve as an indication whether or not users are engaging with your website. While content that is relevant to a person’s search query paired with digital marketing efforts can help improve your website’s bounce rate, the efforts do not end there. Keep in mind, the sum of all parts is more valuable than the sum of one part alone.  ...

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Facebook Wants Your Customer Service to Improve

Friday, June 15, 2018

Over the past few months Facebook has been going through an overhaul of their platform, the way we interact with it, and how businesses are potentially viewed. Their latest endeavor has to do with your customer service; they want to help you improve it. So, how are they going to do this and what will it mean for your brand? ...

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We’re Expanding: Second Office Location Opening Soon

Monday, June 11, 2018

Brawn Media (WBE Certified) is excited to announce the opening of our second office, which will be located in Kingston, New York. This expansion will provide a platform to better serve our existing and future clients throughout the various regions of New York, while accommodating the need for growing demand of Brawn’s services. ...

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The Impact of Artificial Intelligence on Brands

Friday, May 18, 2018

What is AI? ...

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