Brawn Media Blog

Identifying Your Ideal Customer: A Checklist

Brawn Media // Thursday, February 19, 2015

customer checklist

You’ve heard the saying, “20 percent of all your customers will generate 80 percent of your income.” This is probably because the other 80% aren’t always your ideal customer. But what if you better knew who your ideal customer was?

It doesn’t seem like rocket science that you could then better target those people. Think about it, 20% of 100 is 20 customers, but 20% of 1000 is 200 customers. If you can increase the base of ideal customers - you can hope to garner more sales. The challenge is identifying the ideal customer — but it is then that you can better target them.

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Real-Time Search & Real-time Marketing Strategies That Work

Brawn Media // Thursday, February 12, 2015

real time marketing .. Keep Reading

4 1/2 Reasons to Guard Against Web Form Spam!

Brawn Media // Wednesday, February 11, 2015

spam

Tired of spam web form submissions? We thought so. When hosting a form on your website, you can open the door to spam form submissions. These phony submissions often find their way to your email inbox, adding work to your day.

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If You’re Website Isn’t Mobile-Friendly, Your Rank & Traffic May Suffer

Brawn Media // Wednesday, January 21, 2015

responsive

If we took all our SEO clients and queried Google Analytics for all mobile traffic, combined they all saw a 330% increase in mobile visits.

Now Google has been saying for a while now that mobile-friendly sites are a must, but now it’s becoming more official when it comes to actual rank.

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Are You Using Emotion in Your Content Strategy?

Brawn Media // Monday, January 19, 2015

content strategy

When visitors become converting customers, somewhere along the line they had an emotional response to your content. Are you using emotional triggers in your content strategy? We have an infographic to describe how:

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Video Marketing and Your Customers’ Brain: 1 Simple Way to Market More Effectively

Brawn Media // Monday, January 12, 2015

video marketing

Whether you know it or not, your brain is super hard-wired for imitation and empathy. It starts young, so don’t try to change it now. But, as a business with an online presence, we have a super easy way to better connect with your audience through video and video marketing.

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Small Content Tweaks That Encourage a Higher Rate of Conversion

Brawn Media // Friday, January 09, 2015

increase conversions

If you have kids, you know that they become super motivated when they start to master something and they can see positive progress. News alert: Even as adults, we’re still like that!

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People Are Reading Your Content, But Are They Processing It?

Brawn Media // Wednesday, January 07, 2015



It probably goes without saying, but the better people process and understand the offerings on your website, the more likely they are to buy and recommend your brand. If you confuse and inundate them visually and mentally, your conversion rate has a good chance of going down the tubes.

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A Huge Reason Why We Suggest Website Redesigns

Brawn Media // Tuesday, January 06, 2015

user psychology

Some new clients come to us and they are a little reticent about redesigning their website. Sometimes it’s because they invested a lot of money and time into their current design. Sometimes it’s because they don’t want to offend their in-house designer or the designer they used has a close relationship with the company.

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Why People Use Google and How Your Business Can Capitalize On It

Brawn Media // Monday, January 05, 2015

types of search

There are 3 main categories of search and 1 lesser category that doesn’t play in as well when it comes to search, being found, and SEO.

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