By this time you know how important it is to have a great website to help represent and market your brand. You may have created or had someone create you a website some time ago, but have you made sure that it’s up to date with current standards? If not, it might be time to think about doing some redesign. ...Keep Reading
Just because you generate content on a regular basis does it mean you are engrossed in ‘content marketing’. Let’s take that strategy nomenclature apart:
Content (Creation): This is the practice of generating text, images, graphics, video, audio, etc. for the sake of creating value for your intended audience.
Marketing: This is the part of the process where you are using content to further your brand’s goals, encourage brand awareness, promote products and services, etc.... Keep Reading
You’ve heard the saying, “20 percent of all your customers will generate 80 percent of your income.” This is probably because the other 80% aren’t always your ideal customer. But what if you better knew who your ideal customer was?
It doesn’t seem like rocket science that you could then better target those people. Think about it, 20% of 100 is 20 customers, but 20% of 1000 is 200 customers. If you can increase the base of ideal customers - you can hope to garner more sales. The challenge is identifying the ideal customer — but it is then that you can better target them.... Keep Reading
Tired of spam web form submissions? We thought so. When hosting a form on your website, you can open the door to spam form submissions. These phony submissions often find their way to your email inbox, adding work to your day.... Keep Reading