By this time you know how important it is to have a great website to help represent and market your brand. You may have created or had someone create you a website some time ago, but have you made sure that it’s up to date with current standards? If not, it might be time to think about doing some redesign. ...Keep Reading
Just because you generate content on a regular basis does it mean you are engrossed in ‘content marketing’. Let’s take that strategy nomenclature apart:
Content (Creation): This is the practice of generating text, images, graphics, video, audio, etc. for the sake of creating value for your intended audience.
Marketing: This is the part of the process where you are using content to further your brand’s goals, encourage brand awareness, promote products and services, etc.... Keep Reading