Brawn Media Blog

4 PPC Trends to Continue Watching

Wednesday, March 21, 2018

 At the close of 2017 we began to see an increase in many pay-per-click (PPC) trends including audience targeting, attribution and local marketing. While those aren’t exactly earth-shattering revelations, they are related to a few trends with major themes that are gaining momentum this year. ...

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YouTube is Losing Major Brands Due to Ad Placement

Wednesday, March 14, 2018

YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. Last year, YouTube took several steps to prevent ads from appearing on harmful content, but they knew it wasn’t enough. They wanted to set stricter restrictions to ensure ads running wouldn’t negatively impact their brand or core values.  ...

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GDPR and What it Means for Email Marketing

Monday, March 05, 2018

May is just around the bend and companies around the globe will be expected to comply with the European Union’s General Data Protection Regulation (GDPR) privacy rules with regards to email marketing. It’s time to make yourself aware of the rules and the possible consequences if you fail to comply.  ...

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3 Ways The Be Everywhere Strategy Can Be Detrimental

Wednesday, January 31, 2018

As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be Everywhere strategy may not be as beneficial to your brand as some may portray. You will hear these words in the strategy plan of many gurus and ninjas which makes it important to understand what it actually means for you and your business. ...

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Facebook Focuses on Meaningful Content and Interactions

Thursday, January 25, 2018

At the close of 2017, Facebook took a hard look at itself in the mirror and they did not like the reflection looking back. What they found was a pile of fake news, hate speech, engagement baiting, among other items. Because of this, Mark Zuckerberg intends to bring the platform back to its roots; a platform, he says, that is good for people. In the early days of the social channel it was intended for person-to-person interactions and creating meaningful interactions for its users. So what exactly are the changes, and what do they mean for you? ...

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Facebook Attempts to Fight Engagement Baiting

Wednesday, January 24, 2018

For brands, 2017 brought a lot of interference with regards to Facebook engagement and created a higher competition for posts to be seen. What caused this interference and often times lower engagement reach? Engagement baiting posts hold quite a bit of the blame. Not familiar with this term?  These posts are the ones that essentially beg for engagement directly on the post – i.e. likes or shares. Facebook has acknowledged the issue and has put a plan into place in order to combat engagement baiting. ...

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Put Email Marketing to Work for Your Business and Reap the Benefits

Friday, January 19, 2018

Businesses need to find and utilize the most effective means of promotion that will work for the company as well as their brand. Something to keep in mind, simply because there is a new piece of technology or platform, doesn’t mean it’s suitable for each business. The business world is constantly evolving and changing as are the ways businesses market themselves. One tool that business owners have at their disposal is email marketing, which has proven to stand the test of time. If you haven’t harnessed the potential of email marketing, you could be losing out on potential business.  ...

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Harness the Testimonial Economy in 2018

Tuesday, January 09, 2018

Whether we like it or not, the digital world is here to stay and it has an impact on your business and brand. One aspect that weighs heavily on your brand is the reviews it receives. The amount of consumers who look to Google, Yelp, even Facebook for reviews before making a decision is increasing almost on a daily basis. ...

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Creating a Cohesive Effort with PPC and SEO

Thursday, December 28, 2017

Have you thought about your digital presence and strategy lately? You know that Pay-per-Click (PPC) is an important part of the overall puzzle, but, what about SEO? While working hand-in-hand, your PPC campaign and SEO strategies can prove to become very beneficial for your brand. Let's take a closer look at the benefits of a cohesive effort for your PPC campaign and your SEO strategy! ...

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The Change for Net Neutrality and How it Can Harm Your Business

Wednesday, December 20, 2017

The battle for Net Neutrality is waging and has been repealed. This change can be detrimental to the internet as we know it. If you aren't up to speed on what this change means for your brand's website we urge you to continue reading. ...

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