Brawn Media Blog

Scams are like Plagues; You Need to Avoid Both

Brawn Media // Tuesday, September 19, 2017

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The Biggest Mistakes on Your Website Could Hurt Your Business

Brawn Media // Wednesday, September 13, 2017

You have a business to run and maintain, your website may not be top of mind, but it should. Your website may contain some big mistakes that have the potential of hurting your business. Allow yourself some time to go through your website and view it as a potential customer or client would. Viewing it from their perspective will help you find the changes that need to be made.

 

What potential mistakes do you need to lookout for?

 

Contact Information
Consumers want your contact information readily available. If you have it hidden, or it’s difficult to find, your business has more than likely lost a potential customer or client. Additionally, are the hours of operation listed for your business? What about the address? Contact information that is old, outdated or simply incorrect significantly increases the chances for the consumer to go elsewhere.

 

Updated Content
It may not be high on your list of priorities, but, updating the content on your website as well as your blog posts is important in the eye of the consumer. Has it been a while since your last blog post? Perhaps your hours of operation still show holiday or special hours that are no longer relevant. Both of these factors look bad to consumers and can potentially damage your business. Consumers will also use your website as a resource, product descriptions, breakdown of services and contact information are all pieces of content that they are searching for.

 

Additionally, you need to evaluate your SEO and its performance. The consistent use of alt tags and alt text throughout your content can help increase how your website ranks in search engine results. Alt tags are easily overlooked but have important implications on your SEO performance. Unsure of what alt tags or alt text are? That’s ok; we have an experienced team who can take care of them for you!

 

Overall Experience
This is a big one for you to keep in mind. How does your website look and function on various devices? Does it translate smoothly from desktop to mobile? What about different browsers? If you are not successful with navigating your own website, or if you run into trouble, your consumers are feeling the same way.

 

If you find that your website falls into these categories, then it’s time to make a change! This isn’t something you need to handle on your own; there are teams of professionals at Brawn Media waiting to help you! Contact us today to learn how we can help strengthen your brand and build your business.
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Is AdWords Express Too Good To Be True?

Brawn Media // Thursday, September 07, 2017

In the digital age, business owners who are smart about their advertising are familiar with Google AdWords. It is a powerful tool that can be very profitable, but is also complicated and daunting for a novice. Enter Google’s solution: AdWords Express, a stripped-down and simplified version of Google AdWords.

 

AdWords Express allows users to set up and have ads displaying in Google in as little as 10 minutes; write your ad copy, set your budget, and the rest is managed by them. This can sound enticing to a business owner, especially if you’re just getting started and/or have limited time to manage a campaign. However, this convenience comes with many compromises, many of which can hurt your business instead of help it.

 

Lack of Control Over Keywords
In an attempt to make managing a PPC campaign easier, AdWords Express takes control of everything from keyword selection to match type. AdWords Express chooses keywords based on broad categories, and all keywords are broad match, which can cause ads to appear alongside irrelevant search queries. For example, a limo service using AdWords Express would likely have their ads appear in a search query for “airport shuttle,” a service that is sometimes offered for free. Traditional AdWords provides the option for negative keywords to prevent this from occurring, which is not available in AdWords Express.

 

No Direct Control Over Cost Per Click
Many of the options in AdWords Express are based on assumptions, and budget is one of them. Because keywords are selected for you based on the categories selected during set up, there is a strong likelihood that you are paying for clicks that are irrelevant to your business. Combined with a lack of negative keywords, it is nearly guaranteed that your budget will be misspent.

 

Absence of Tracking and Targeting Options
Conversion is the goal of advertising, and traditional AdWords provides several tools to track various types of conversions (phone calls, form submissions, etc). AdWords Express only reports on ad clicks and impressions with no way to determine if it was converted to a lead or sale. This makes it difficult to see how successful your campaign is and what is drawing traffic.

 

Paid search campaigns are a major piece of any online marketing strategy, and while AdWords Express offers a seemingly convenient service, especially for novice users, it can do more harm than good. Contact Brawn Media today and let us set up and manage your campaign for you!
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LSI Keywords and What They Mean for SEO

Brawn Media // Thursday, August 24, 2017

LSI is a marketing acronym you may not have heard of, or you don’t know enough about. The acronym stands for Latent Semantic Indexing which is a keyword that is commonly related to another primary keyword people use to search. These keywords are based on data from a person’s search history, pattern and behavior. That being said, what do LSI keywords mean for your SEO and your business? ..
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How Social Media is Beneficial for Your Business

Brawn Media // Wednesday, August 16, 2017

It was only a few short years ago that social media was used to connect with friends and family while sharing updates about your day or how you spent your vacation. Social media has since evolved and blossomed into so much more than sharing an update with your followers. It has become essential for businesses to be part of in order to compete in their marketplace. We’ve gathered a few reasons why you should consider joining the social media movement and how it can benefit your business.

 

Acquire Potential Leads
Creating a profile on social media platforms such as Facebook, Twitter, and Instagram is free and they also offer a way to exponentially grow your business through organic social media marketing.

 

Your business has the ability to grow and captivate an audience by investing time into understanding your target audience and then tailoring your posts and platform presence. It is also worth looking at your competitors’ social media presence to see what they’re doing and how people are interacting.

 

What makes them a potential lead? They have decided they want to follow your business! They want to know about your services, products and what your business can do for them.

 

Customer Service
Social media is an avenue which encourages interactions and dialogues, which plays a part in customer service. As you know, customer service is beneficial to your business, so it only makes sense that platforms that encourage interaction would also encourage customer service.

 

Facebook, for example, offers an awesome messaging feature. Some people may opt for interacting with your business through messages as opposed to phone calls. Something of this nature requires attention and a good response time. If they are kept waiting, they may move on to one of your competitors. While this doesn’t mean you need to make yourself available 24/7, consumers do expect a relatively timely response.

 

Consumers are more understanding if they send a message “after business hours” and they don’t receive a response immediately as long as your hours are listed!

 

Customer service also means the potential for reviews. Good, bad, or ugly, consumers love voicing their opinion and experience. Welcome the reviews with open arms and embrace the feedback. Respond to the reviews as well! If you received a positive review, thank them for taking time out of their day. What about a bad review? Don’t bury it under the rug. Acknowledge the consumer and address the situation.

 

Brand Awareness
A major benefit to using social media for your business is the ability to create organic business awareness. These platforms allow for you to share your brand while creating a consistent and unified look, feel, and voice. This consistency is a building block for your business, brand, and reputation. Use of the same logo, colors, information, in addition to linking to your website creates a strong online presence.

 

Utilizing the power of social media is incredibly beneficial to your business and something every business needs to embrace. It has proven to be beneficial for businesses of all sizes and in every market. If you haven’t started using it to your benefit, you need to. Don’t know where to get started, or need someone who can handle it all for you? Contact the professionals at Brawn Media today to get started!

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Facebook is Making Advancements in Targeting Abilities

Brawn Media // Monday, August 14, 2017

The social giant has paved the way and set standards in terms of targeting ads based on location, likes and interests. They are about to take their competitors by storm with the latest ad targeting option: offline attribution via enabled GPS or Bluetooth. With the most recent targeting expansion being people who have RSVPed to a brand’s event, this is the next logical step, and much needed, upgrade.

When a device’s GPS or Bluetooth is left enabled it allows for platforms such as Facebook and Google to track the movements and location of the device. It was only a matter of time before digital platforms extended their reach to physical locations. This will prove to be beneficial for businesses to make a distinction between browsers, shoppers, or both.

From an agency stand point this will give us the ability to target more individuals: those who have interacted with a business’ digital presence as well as those who have visited the physical location. In turn, this will increase the chances for conversion by allowing for more targeted messaging. Previously, marketing strategies were aimed towards those who have had a digital interaction. With this new capability we will be able to turn offline visits into digital ads while reaching a wider audience in a more tangible and effective way.

What does it mean for consumers? They will be served targeting ads that are more relevant to their everyday life and day-to-day activities. Additionally, it allows for the opportunity to serve the potential consumer with offers and promotions that may entice them to pursue the final step: make a purchase or receive services from your business.

While Facebook is still testing this capability, it looks like it will be a reality for us in the near future. These new capabilities are a dream-come-true for businesses and marketers alike as we have the same goal in mind: more leads, and business! If you aren’t currently advertising on Facebook, it’s something you need to add to your strategy. Not sure how to go about this? Contact our team of experts today!

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4 Design Trends for Your Business to Keep Up On

Brawn Media // Thursday, August 10, 2017

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How to Earn and Maintain Brand Loyalty

Brawn Media // Wednesday, August 02, 2017

Your brand’s admiration and loyalty are not a given; they are earned. Once you have them, you have to work to maintain them. They rest on a series of pillars, which are not permanent. They grow, change and evolve. Think of the pillars as a relationship, both require attention and work in order to thrive. ..
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How to Ensure Your Content Survives Short Attention Spans

Brawn Media // Wednesday, July 26, 2017

Our attention span has fallen to a mere 8 seconds, shorter than that of a goldfish. With mobile devices and using multiple screens during our day, our attention is easily taken from one item to another. So, how do you make sure your content keeps their attention until the very end?

 

The first item to consider is the relevancy of your content. When you come up with an idea, before you go into planning mode ask yourself if it’s timely or relevant. For example the “Holiday 2016” season has come and gone, so to talk about it at this point wouldn’t be timely. Either you’re late, or it looks like you forgot to change 2016 to 2017. In which case, you’re early and have an error in your content. This also plays into if your post is considered compound or decaying. Compound posts have more “lasting power,” meaning they will have relevancy regardless of the post date, whereas decaying posts are just as they sound--they lose their value and relevancy after a while.

 

The second item for consideration is how well you know your audience. Generally speaking, if your audience looks to you for advice on home repairs, the chances of them looking to you for makeup advice would be slim. Irrelevant content then increases the chances of your reader abandoning your website, forgetting about you and moving on to someone with content they need. With this in mind, businesses need to realize that bad writing or content causes inefficiency, business loss, and productivity loss. What does that mean for you and your business? The potential loss of leads and renewed or new business, all due to bad or irrelevant content.

 

The third item for consideration is using the method of mixed content. Mixed content helps draw, and keep, a reader’s attention. Mixed content simply means a mix of text and visual content. Long form articles or blog posts can work well when mixed with video or graphics. They work well especially when keeping your readers in mind. If you primarily see traffic during business hours, your readers are at work. They only have a few minutes to read and retain information before it’s time for them to get back to their work. If you’re able to make your point with a short video or graphics, that’s great. Adding text content will only increase the chances of them remembering what they looked at. This increases the chance of bringing them back to you.

 

Validating your idea before putting extra work into it is also key. Have you written about the topic recently? How does it relate to your audience? An idea that you should also consider is asking your audience what they want to read. Posing the question with possible suggestions on your social media channels will give your customers the opportunity to voice their opinion and lets you know what they want. Not only does this give you the opportunity to validate a few ideas, but it also gives your customers and readers the feeling that their opinion matters. It’s a win-win for everyone, really.

 

Taking on all of this yourself can be daunting and intimidating; we’re here to help you and your business! Let our team take something off your plate so you don’t become consumed by it all. To hear how we can make this happen for you, contact us today!
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Is Your Website Killing Your Business?

Brawn Media // Thursday, July 20, 2017

Your website is a huge factor when considering marketing your business. There are numerous factors to consider regarding your website. If they are not at the forefront of your mind, you may lose business.

 

Page speed: How long does it take for your website to load? If it’s longer than 3 seconds, the potential visitor is more likely to leave. A study published by Business 2 Community shows that 40% of visitors are more likely to leave. Unless you have a website that is responsive across all devices, you also need to consider your mobile website. Consumers are using their smartphones more and more to do their searches and shopping. If it isn’t optimized, you’re missing out. Having a website with a slow load time is equivalent to an employee ignoring customers in your store, or not answering the phone. It increases the likelihood of the person moving on to another business and forgetting about you.

 

Ease of navigation: Can the visitor easily navigate your website to find what they’re searching for? If your website is muddled, confusing, or has too much happening, the visitor is more likely to get frustrated and leave. Organization and clarity are both significant to the success of your website, and ultimately, your business.

 

Consistency: Is your message, and your brand, consistent throughout the website? With this, if a visitor is coming to your website from a digital ad, ask yourself if their final destination makes sense. If you’re running an ad for a discount on sneakers, it wouldn’t make sense to have the ad send them to a landing page that promotes umbrellas. This causes confusion and more work for the visitor. The attention span of internet users has dropped significantly over the course of the past few years making it imperative that you capture and keep their attention.

 

Think of your website as a digital store, or office, for your brand. A well maintained website will only help increase brand awareness, encourage new customers and maintain the relationship of current customers. To hear how we do it, and how we can help you, contact us today!
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