Brawn Media Blog

3 Tips for Advertising during the Holiday Season

Monday, November 20, 2017

For businesses, especially those selling products, Q4 is arguably the biggest quarter of the year. If you haven't already planned your holiday season advertising strategy, now is the time to do so! From Black Friday deals to Shop Small Saturday, even Cyber Monday, there's a strategy out there that will benefit you during Q4. ...

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4 Easy Ways to Distribute Content

Monday, October 30, 2017

Have you ever felt as though your content doesn't reach enough people or as many as it could? There's a good chance you're correct. There are many ways to target a larger audience, gain traffic, and possibly new clients or customers. Let's take a look at some options you may have overlooked or don't realize are available to you in order to distribute your content to a larger audience. ...

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6 Ways Your Business can Benefit from Facebook Live Videos

Wednesday, October 25, 2017

Facebook Live has been around for a while now, but, not everyone has used it to their advantage yet. Doing a Facebook Live video isn't as scary as it sounds; you're simply talking to your audience who are made up of people willingly following your business. It also holds numerous benefits, and, it's free to use. So why not use it to benefit your business? Camera shy? Get your employees in on the fun! ...

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Build Your Brand in the 21st Century with These 5 Tips

Tuesday, October 17, 2017

The goal is for your business to succeed, correct? You have a product and a team in place, now it's time to take a step back and look at your overall advertising strategy and branding efforts. In the 21st century a weak or muddled branding strategy could lead to the demise of your business. ...

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6 Tips for a More Engaging Facebook Business Page

Wednesday, October 04, 2017

Creating a Facebook Page is easy, but, what about creating an engaging Facebook Business Page? Many don't realize that there's a difference between a Facebook Page and Facebook Business Page and more work goes into it than simply adding a couple pictures and posts. ...

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Switch Your M-Dot Domain to Responsive Before the Mobile-First Index Wave Hits

Thursday, September 28, 2017

Today, users are relying more on their mobile device for their online activity and relying less on their computers. With this is mind, the reasoning behind the mobile-first indexing becomes clearer. What does this mean for you, your business, and website? ...

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Google Chrome SSL Certificate Update: What it Means for Your Website

Tuesday, September 26, 2017

Google has been discussing an impending update which will mark websites containing forms as "Not Secure", unless they have a SSL certificate (HTTP vs HTTPS). When a consumer attempts to view your website, they will be served with a warning in the address bar which will say "Not Secure" before your URL. This creates significant potential to deter consumers and send them away from your website. It is possible for them to view your website, but, with such a warning, how many people will be brave enough to continue? ...

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Scams are like Plagues; You Need to Avoid Both

Tuesday, September 19, 2017

In the age of technology, there have been a lot of advancements and successes, especially for the digital world. With as many achievements as the digital world has made, there have been almost as many scams. One such scam is by a company looking to make money off your expiring domain name. ...

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The Biggest Mistakes on Your Website Could Hurt Your Business

Wednesday, September 13, 2017

You have a business to run and maintain, your website may not be top of mind, but it should. Your website may contain some big mistakes that have the potential of hurting your business. Allow yourself some time to go through your website and view it as a potential customer or client would. Viewing it from their perspective will help you find the changes that need to be made.

 

What potential mistakes do you need to lookout for?

 

Contact Information
Consumers want your contact information readily available. If you have it hidden, or it’s difficult to find, your business has more than likely lost a potential customer or client. Additionally, are the hours of operation listed for your business? What about the address? Contact information that is old, outdated or simply incorrect significantly increases the chances for the consumer to go elsewhere.

 

Updated Content
It may not be high on your list of priorities, but, updating the content on your website as well as your blog posts is important in the eye of the consumer. Has it been a while since your last blog post? Perhaps your hours of operation still show holiday or special hours that are no longer relevant. Both of these factors look bad to consumers and can potentially damage your business. Consumers will also use your website as a resource, product descriptions, breakdown of services and contact information are all pieces of content that they are searching for.

 

Additionally, you need to evaluate your SEO and its performance. The consistent use of alt tags and alt text throughout your content can help increase how your website ranks in search engine results. Alt tags are easily overlooked but have important implications on your SEO performance. Unsure of what alt tags or alt text are? That’s ok; we have an experienced team who can take care of them for you!

 

Overall Experience
This is a big one for you to keep in mind. How does your website look and function on various devices? Does it translate smoothly from desktop to mobile? What about different browsers? If you are not successful with navigating your own website, or if you run into trouble, your consumers are feeling the same way.

 

If you find that your website falls into these categories, then it’s time to make a change! This isn’t something you need to handle on your own; there are teams of professionals at Brawn Media waiting to help you! Contact us today to learn how we can help strengthen your brand and build your business.
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Is AdWords Express Too Good To Be True?

Thursday, September 07, 2017

In the digital age, business owners who are smart about their advertising are familiar with Google AdWords. It is a powerful tool that can be very profitable, but is also complicated and daunting for a novice. Enter Google’s solution: AdWords Express, a stripped-down and simplified version of Google AdWords.

 

AdWords Express allows users to set up and have ads displaying in Google in as little as 10 minutes; write your ad copy, set your budget, and the rest is managed by them. This can sound enticing to a business owner, especially if you’re just getting started and/or have limited time to manage a campaign. However, this convenience comes with many compromises, many of which can hurt your business instead of help it.

 

Lack of Control Over Keywords
In an attempt to make managing a PPC campaign easier, AdWords Express takes control of everything from keyword selection to match type. AdWords Express chooses keywords based on broad categories, and all keywords are broad match, which can cause ads to appear alongside irrelevant search queries. For example, a limo service using AdWords Express would likely have their ads appear in a search query for “airport shuttle,” a service that is sometimes offered for free. Traditional AdWords provides the option for negative keywords to prevent this from occurring, which is not available in AdWords Express.

 

No Direct Control Over Cost Per Click
Many of the options in AdWords Express are based on assumptions, and budget is one of them. Because keywords are selected for you based on the categories selected during set up, there is a strong likelihood that you are paying for clicks that are irrelevant to your business. Combined with a lack of negative keywords, it is nearly guaranteed that your budget will be misspent.

 

Absence of Tracking and Targeting Options
Conversion is the goal of advertising, and traditional AdWords provides several tools to track various types of conversions (phone calls, form submissions, etc). AdWords Express only reports on ad clicks and impressions with no way to determine if it was converted to a lead or sale. This makes it difficult to see how successful your campaign is and what is drawing traffic.

 

Paid search campaigns are a major piece of any online marketing strategy, and while AdWords Express offers a seemingly convenient service, especially for novice users, it can do more harm than good. Contact Brawn Media today and let us set up and manage your campaign for you!
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