Brawn Media Blog

Facebook Releases Trip Consideration for Travelers

Friday, May 04, 2018

Facebook has recently announced that their ad platform will now offer a feature called Trip Consideration. Have you ever been eager to travel but just don’t know where to go? Trip Consideration helps travel advertisers target users who are in the early stages of looking for a travel destination. Trip Consideration will identify this category of people based on their behaviors exhibited on Facebook or Instagram.   ...

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Reddit Launches Native Ads on their Mobile Apps

Monday, April 30, 2018

Native advertising is a paid form of advertising that is frequently used by content marketers. Have you ever scrolled through your Facebook News Feed or Twitter account and come across a post that says “promoted” or “suggested” on the top left hand corner? This is a form of native advertising, which has proved to be very beneficial over the years for brands to utilize.   ...

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Twitter Updates Their Policy Regarding Automation

Tuesday, April 24, 2018

Whether it’s your email or the social media channels you browse, you want it to be free of spam – or as minimal spam as possible. In an effort to help keep your Twitter feed clear of spam, they have updated their policy surrounding automated posts across multiple profiles. 
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Eliminating Buyer Skepticism

Thursday, April 19, 2018

Before salespeople can persuade the consumer to purchase their product or service, they must convince the consumer that there is a need for change. Convincing the consumer that there is a need for change will make them feel more inclined to buy a product or service. A good salesperson is able to stay focused and is internally driven to accomplish his or her goal while staying attentive to the topic. Basic keys to being a successful salesperson include: being very specific, having plenty of evidence to show, and having the ability to identify with customers. However, there are four plots that every salesperson should tackle when their consumers are skeptical and not trusting.  ...

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Facebook Brings the Explore Feed to an End

Thursday, April 12, 2018

During its most recent algorithm update where Facebook has decided to put friends and family interactions first, they also decided to test a new feature – Explore Feed. While it was only tested in select countries, the feedback they received was not good.  ...

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Facebook Plans to use the U.S. Mail for Verifications

Friday, April 06, 2018

In an effort to further combat fake news and political campaign interference, Facebook has announced they are planning to utilize the U.S. postal system in order to verify the locations and identities of those who are seeking to purchase some types of political advertising.    ...

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Google’s New Format of Accelerated Mobile Pages

Friday, March 30, 2018

To better understand why Google is using enhanced formats for their accelerated mobile pages, otherwise known as AMP, it is necessary to grasp the importance of mobile pages. First and foremost, mobile users are different than desktop users. They require information and transactions to occur quickly and with ease. Mobile pages also see more traffic from users than desktop pages do. Mobile users tend to engage with these pages while they are watching TV, commuting to work, or on-the-go because it more convenient than desktop. Optimizing the website to adapt to a mobile page will also increase your conversions and decrease your bounce rate. Call to actions on your mobile pages should be clear and easy to click. A company is more likely to create conversions when the content is concise and the format is easy for the consumer to follow. This idea is the same for the bounce rate. If a company does not optimize their mobile pages and it is hard to follow, the consumer is likely to leave the page within seconds. 

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4 PPC Trends to Continue Watching

Wednesday, March 21, 2018

 At the close of 2017 we began to see an increase in many pay-per-click (PPC) trends including audience targeting, attribution and local marketing. While those aren’t exactly earth-shattering revelations, they are related to a few trends with major themes that are gaining momentum this year. ...

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YouTube is Losing Major Brands Due to Ad Placement

Wednesday, March 14, 2018

YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. Last year, YouTube took several steps to prevent ads from appearing on harmful content, but they knew it wasn’t enough. They wanted to set stricter restrictions to ensure ads running wouldn’t negatively impact their brand or core values.  ...

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GDPR and What it Means for Email Marketing

Monday, March 05, 2018

May is just around the bend and companies around the globe will be expected to comply with the European Union’s General Data Protection Regulation (GDPR) privacy rules with regards to email marketing. It’s time to make yourself aware of the rules and the possible consequences if you fail to comply.  ...

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