The Difference Between Compounding and Decaying Blog Posts and What They Mean for You
Monday, June 19, 2017
The words ‘compound blog’ and ‘decaying blog’ sound intimidating and may cause confusion for the masses. Simply put, a compound blog is like a fine wine: it lasts, and may also get better with age. A decaying blog should be thought of as a steak dinner; great at that moment, but the leftovers will not be appealing in a month. These terms, in addition to your content, need to be kept in mind while writing blogs for your website.
We all know a catchy title plays a big part in drawing in readers. Although we shouldn’t judge a book by its cover, we typically do. Compound post titles usually include the words “How”, “Why”, “What” or “Best.” Why? This is typically how search terms begin when people are looking for a solution, help or an answer. “How do I…” or “What happens when…” are typical search terms leading the searcher to results that best match their query. Compound blogs typically have 6-13 words in the title and include words that are typically used in a search query.
A compound blog has a great topic and typically hits a broad audience. It’s a blog that a wide range of people can relate to, helps readers make a decision, solve a problem, or learn something new. When a post is of this nature, it has lasting power. It is more difficult for its relevancy to waver, as opposed to a decaying blog which can lose its timeliness in a matter of a few weeks. Narrow or niche topics have their own place within the compound world, but this will depend on your brand and your target audience. This can be tricky to master--do you or your team know how to continuously hit your target audience with these niche articles? Niche articles are typically something that can be referred back to time and time again; new readers will discover the article down the road, and the content still helps solve what they were searching for.
Structure and length also have a big role in the preservation of your article. When and where is your audience reading? If it is while they are taking a quick break at work, then they will want something they can skim through and still walk away having grasped and understanding of the topic. Even if they are reading the entire piece, readers should typically be able to finish in about 10 minutes. This also coincides with the need for it to be user friendly. If the article is clunky or wordy, your reader may walk away before the end.
While these tips are useful and effective, they are not an instant cure or guarantee for leads and continued growth. Creating content frequently that contains relevant information and common SEO practices encourages readers to interact with your post and your company. Which also means making sure it coincides with your current marketing plan and strategy. This, in turn, means you need a team who knows what to post, and when, to help ensure your longevity and relevancy.
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