The Importance of Optimizing Blog Content for Your Business
Wednesday, May 03, 2017
You already know how important SEO is for your business, but did you know that your company blog plays an integral role, as well?
Why Should I Have a Blog for my Business?
Having a blog for your business may seem silly to some, but it actually carries several benefits. There are several things you can do with your blog, such as:
- Share news related to your company and/or industry
- Highlight products, features, and services of your business
- Become an "authoritative voice" in your industry
The last of these points may be the most important. There are numerous blogs out there, and if you want yours to stand out, you need to draw people back to your blog time and time again. The goal is for people to seek out your content when they are looking for information on a certain topic. When they are doing this, you can rest assured that you've succeeded in becoming an authoritative voice in your field.
How Do I Become An Authoritative Voice?
Glad you asked! Becoming an authoritative voice may seem like an impossible task, but all it really takes is a little bit of patience and dedication. To become an authoritative voice, you'll need to:
Post Frequently: Don't go overboard, but keep your voice active. We recommend never going a month without a blog post. If you have enough material to publish weekly, that's even better!
Don't Be Afraid to Get Personal: You don't need to get into personal matters, but showing a little bit of personality is the key. You want your blog to engage readers as if you were having a conversation with them.
Be Consistent: Stick to your brand. It's important that your content has the same tone and language between posts.
How to Incorporate Social Media
Once you have your blog content, it's important to include it into your social media strategy. The easiest way to start this process is by simply sharing your posts on your social media accounts. From here, there are a number of options which can help you build your authoritative voice and boost sales, including:
- Interacting with other users in your industry
- Posting about and sharing content that relates to your industry
- Advertising your blog on your Facebook page
Ready to get started? We're here to help!