Brawn Media Blog

Why Your Business Should Use Pinterest

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Many businesses have jumped onto online marketing, utilizing social media to do so. Unfortunately, there are some social media platforms that are often overlooked, including Pinterest. Although perhaps not suitable for all businesses, Pinterest can be incredibly useful for many brands who are willing to invest the time into making it work.

The Audience

Pinterest is known for helping users find creative ideas and organize them into neat little “boards” to come back to time and time again. The site has over 150 million pinners, with just over half of them being women aged 34-55, and more than half of that number with a household income over $100K, meaning that they likely have money to invest into the projects they’re pinning.

How it’s Different

Content on Pinterest, overall, has a higher shelf-life than many other platforms. Facebook posts, tweets, and even Instagrams get lost after time, simply because they’re buried under newer posts. Pins, however, last forever, and users are constantly revisiting their boards, meaning that even if they don’t immediately buy your product, if they pin it, they won’t forget about it. Search and discovery results also reign higher than recentness on Pinterest, meaning if you create high-quality content, it won’t matter how old it is – it will be found.

Marketing Purposes

Did you know that two-thirds of the content saved to Pinterest comes from businesses? Think about it – when you’re on Facebook or Twitter, are you looking for company or brand posts, or are you looking for funny memes and updates from your friends? We’re guessing the latter. On Pinterest, however, users are coming to the platform eager to connect with brands and find new ideas and inspiration. They’re likely to come across an up-and-coming food blogger who has just posted a fun and creative cupcake recipe, pin it to their board, and share it with others. They’re also likely to find paint colors from Sherman-Williams for their new baby room. Users on Pinterest are looking for ideas, making them more likely to respond to content coming from brands who are shelling them out.

Bottom line: Pinterest influences purchases.

Are you interested in using Pinterest to advertise your brand? Contact the specialists at Brawn Media today to discuss how to build your presence!

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