Social Media

In today’s world, social media is a marketing necessity. Some businesses ignore it, while others mismanage it — thereby diminishing their brand’s social power. However, experienced Social Media Marketers know when and how to use social media to help position your brand favorably and potentially influence users’ buying behavior.

Every Social Interaction Shapes Your Brand.

Social Media Management is about creativity and balance; two things that Brawn Media has honed-in on over the years.

At Brawn Media, we have over 20 years of combined traditional, digital marketing, and advertising experience. Therefore, our team of experts can help create paid and organic social media campaigns that work for you.

• Network with existing customers, generate new customers & interact with your community.
• Maintain a brand identity that is consistent with your overall brand strategy.
• Improve your company’s search results as Social Media Marketing works hand-in-hand with SEO.
• Create a buzz for your company and enhance your lead generation.
• Target your ideal demographics with your branded message.

Word-of-mouth is still one of your most powerful customer acquisition channels and having a strong presence on social media is vital to that process. The increased visibility that social media can offer enables you to share information quickly and easily with current and potential customers. Consumers can actively engage with brands in social media spaces and will make instant judgments about a brand based on those interactions.

The benefits of social media extend far beyond attracting new customers and promoting special deals. Today’s consumers are connected to each other, which means word-of-mouth recommendations and reviews have never been more powerful. With every post you make on Facebook, every tweet you send on Twitter and every comment you receive on LinkedIn, Instagram and TikTok, you have a valuable opportunity to connect with your existing customers.

It can be tempting to use social media as a one-way communication channel, but that would be a mistake. To build an authentic community of followers, a business needs to listen and respond to people’s questions and feedback. Otherwise, your audience will stop listening, stop following and lose interest in your brand.

Target Your Ideal Demographics

In all likelihood, you already have an understanding of who your target demographic is. Chances are, that demographic has an active presence on social media. That doesn’t mean you need to target every post to that audience. In fact, attracting a more general following can help spread awareness about your business.

Also, don’t forget that when people see something they like online, they often share it with their friends and family, so it’s important your messages don’t end up appealing only to one group of consumers.

Social Media Marketing Works Hand-In-Hand With SEO

SEO (Search Engine Optimization) works hand-in-hand with SMM (Social Media Marketing).

These two major areas of internet marketing are equally important for any brand looking to improve its online presence. They also complement each other nicely, as social interactions can directly impact your SEO efforts, and vice versa.

Whether your business is new or well-established, there is no better time to take advantage of all that social media has to offer. Monitoring conversations around your brand, interacting with consumers directly and providing valuable are essential first steps in an effective Social Media strategy.

Want to work together? Let’s chat.