Traditional
Traditional marketing is any form of marketing that isn’t digital. Whether it be print, broadcast, or cable television, radio, direct mail, phone, or outdoor advertising like billboards this method of marketing helps reach highly targeted audiences.
Consumers who interact with traditional media have a different approach to media consumption than those who primarily interact digitally. This division could fall along generational lines, but at the end of the day the most innovative and successful advertising campaigns still make great use of traditional media. Those that don’t risk a loss of strategic synergy and ultimately bottom-line results.
Consumers who interact with traditional media have a different approach to media consumption than those who primarily interact digitally.
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Customers are constantly exposed to various forms of traditional marketing which is why it is still one of the most effective ways to reach locals. These ad placements tend to have a longer shelf-life allowing businesses the chance to market their products or services for extended periods to audiences located near them.
Explore the world of traditional marketing.
