We’ve seen a lot of change in the advertising industry over the last few years.
It’s increasingly apparent that digital plays a vital role in driving strategies and tactics. But traditional media isn’t going anywhere. Time spent per day with television and radio has decreased by less than 2% over the past 5 years.
Print has a somewhat bleaker picture with a 17% drop in time spent per day from 2011 to 2015, but the bottom line is that the most innovative and successful advertising campaigns still make great use of traditional media – and must continue to do so to maximize synergy and bottom-line results.
How do you make effective decisions to define a strategy and allocate ad dollars?
How can your company adopt an approach to ensure optimal marketing reach and results?
While there's no magic wand for producing results, one thing is clear: Success depends on using both traditional and digital media effectively--and often in complementary ways.
Sorting through the options is critical. As an agency, we have a depth and breadth of knowledge across all media to create the right formula for each of our clients.