4 Blog Strategies to Keep Your Readers Happy

If you’re marketing your business online and you haven’t ventured into the world of blogging, we have to ask: Where have you been? Get out there!
Let your voice be heard! Offer up some juicy tidbits that matter to your audience. You’ll be glad you did.

Or, maybe you’ve been blogging, but can’t seem to keep your readers’ interest! Have no fear! The Brawn blogging team is here! Check out these 4
saucy tips for keeping your readers’ attention and compelling them to read the whole post!

TIP #1: Shorter Chunks

Use short paragraphs. When the paragraphs are very long, the words get jumbled in the mind of the reader and just looking at it can get quite
confusing and look like too much work. The result, the reader will just quickly disregard the paragraph and move onto ones that are much easier to
read. Paragraphs can be a single sentence or sometimes even a single word!

TIP #2: Organize!

Use sub-headings to divide your paragraphs in the page. Doing this will break each point into sections. It will also be easier for the reader to
move on from one point to another making the transition much smoother and easier. You will never lose your readers attention as well as the point
and direction to where the article is going.

TIP #3: People Love Lists

Make use of numbers or bullets. As each point is stressed and further explained, numbers and bullets can quickly make each point easy to remember
and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the most important
information is. Formatting your bullets and numbers with indentations so that your article won’t look like a single block of square paragraphs will
add overall interest.

TIP #4: Be the Authority and Prove It!

Utilize facts and figures when necessary and not just ordinary statements. This strategy will heighten your article and come across as
authoritative. However, do not make the style of your blog too formal, it should be a light and easy read.

If you need help writing blogs for your business, be sure to contact the team at Brawn Media for help.

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