If you’re marketing your business online and you haven’t ventured into the world of blogging, we have to ask: Where have you been? Get out there! Let your voice be heard! Offer up some juicy tidbits that matter to your audience. You’ll be glad you did.
Or, maybe you’ve been blogging, but can’t seem to keep your readers’ interest! Have no fear! The Brawn blogging team is here!
Top 4 Tips To Keep Your Audience’s Attention
TIP #1: Shorter Chunks
Use short paragraphs. When the paragraphs are very long, the words get jumbled in the mind of the reader and just looking at it can get quite confusing and look like too much work. The result, the reader will just quickly disregard the paragraph and move onto ones that are much easier to read. Paragraphs can be a single sentence or sometimes even a single word!
TIP #2: Organize!
Use sub-headings to divide your paragraphs in the page. Doing this will break each point into sections. It will also be easier for the reader to move on from one point to another making the transition much smoother and easier. You will never lose your readers attention as well as the point and direction to where the article is going.
TIP #3: People Love Lists
Make use of numbers or bullets. As each point is stressed and further explained, numbers and bullets can quickly make each point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the most important information is. Formatting your bullets and numbers with indentations so that your article won’t look like a single block of square paragraph s will add overall interest.
TIP #4: Be the Authority and Prove It!
Utilize facts and figures when necessary and not just ordinary statements. This strategy will heighten your article and come across as authoritative. However, do not make the style of your blog too formal, it should be a light and easy read.
If you need help writing blogs for your business, be sure to contact the team at Brawn Media for help.