Email Marketing

Communication methods like social media, live chat, and SMS may be the shiny new toys in the digital marketing toy box, but with a user base of over 4 billion people, email remains the king of marketing channels.

The king of marketing channels

Email marketing is highly effective and targeted direct marketing channel that allows a business to share updates and information about new products and services with customers on their contact list. It can also be used to persuade your audience to take specific actions like making a purchase, scheduling a demo, signing up for a trial or registering for an upcoming event. With an exceptional ROI, email marketing is crucial to most businesses’ overall digital marketing strategy.

Well-designed email marketing campaigns can convert window shoppers into customers and turn former customers into repeat buyers and loyal fans. Email marketing consistently wins out over all other marketing channels and not only drives sales but builds a devoted community around your brand.

Simply Put, Email Converts

Recent data suggests that 89% of consumers check their email at least once a day? No other communication channel or platform can make that claim. Furthermore, you own your contacts and your lists. No one can take those leads away from you. Social media platforms on the other hand can suspend or delete your account, along with all your fans and posts, at any time, for any reason, without notice.

Email simply converts better. People who buy products marketed through email on average spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of nearly 4400% with an order value at least three times higher than that of social media.

Generate Traffic

Email can be an effective method for driving customers to your website.

Top of Mind

Not everyone on your email list is always ready to make a purchase. Email marketing can be used to stay relevant while providing important content until a customer becomes sales-ready.

Lead nurturing

Email marketing offer ways to identify leads that have a high purchase intent and can provide content that “nurtures” them toward a conversion or sale.

Revenue generation

Create email marketing campaigns to promote upsell and cross-sell and upsell opportunities. It’s also possible to create campaigns to capture a sales conversion from leads who are close to a purchasing decision or may have abandoned a shopping cart.