Programmatic & Managed Ads

You may have already heard the industry whispers about how programmatic ads are disrupting the digital marketing landscape. If you use online advertising, it doesn’t matter how clever or ingenious your ad is, if it’s not targeted at the right audience, then your campaign will fail to achieve its potential.

Whereas the legacy of traditional media buying methods included RFPs, quotes, and negotiation, the future lies in Programmatic advertising that instead uses sophisticated algorithmic software to purchase digital advertising across a variety of platforms.

Target. Practice.

Programmatic advertising is a highly advanced approach to placing your banner ads across a variety of locations digitally. By using traffic data and online display targeting, Programmatic advertising yields better ROI for businesses of all sizes.

By leveraging the power of high-tech targeting, along with the measurement of Key Performance Indicators (KPIs), advertisers will see unprecedented growth in traffic which can lead to conversions and sales.

Retargeting

Retargeting can help users who have been to your website, or who have interacted with your business online, the opportunity to find an easy way back to you during their digital journey for a product or a service. Retargeting can be used to boost your overall brand awareness, or you can create different segments to focus on key areas or products users have engaged with previously.

Native

Native advertising dynamically places ads that are relevant to a page’s content using contextual targeting. Ads are incorporated into the layout and design, and consistent with the platform. This increases the relevance and likelihood of engagement as it appears to the user that the ad belongs there.

Geofencing

Geofencing is a location-based marketing strategy used to target and engage a highly specific audience. Relevant digital ads and messaging are delivered to the devices of users who enter a predetermined boundary or geographic area.

Programmatic Audio

Programmatic audio advertising is the automated selling and insertion of ads in audio content such as podcasts, audio articles, digital radio, and streaming music services.

Streaming TV

Streaming TV is advertising that accompanies content watched through an internet-connected device. These streaming service ads appear either prior to or during streaming TV content watched on ad-supported networks and apps.

Our skilled programmatic advertising team combines sophisticated targeting with relevant data to get your message in front of an audience with a high probability of conversion.