AI Solutions

Artificial Intelligence (AI) is rapidly becoming an indispensable tool to drive marketing initiatives with a higher degree of accuracy. By combining advanced technology and human ingenuity, AI can make automated decisions based on data collection, data analysis, and audience or economic trends to create hyper-personalized, relevant, and timely communications.

Though we may not fully realize it, AI already provides countless functions, from facial recognition to autocorrect, that we have all grown to depend on. Even in seemingly inconsequential ways, nearly every part of our lives is affected by AI. A new food suggestion when we go to mobile order, a suggested video while we’re scrolling on our lunch break, and even the Maps that direct us to the area’s hottest new restaurant.

Programmatic Media Buying

Programmatic Media Buying refers to the automated bidding process of buying and selling online ad spaces to show relevant ads for target customers.

Ad Targeting

People prefer to see ads that relate to them or speak to a need or problem. AI can tailor targeted ads to suitable customers, meaning that marketers can be certain that they’re communicating with the right customers.

Retargeting

AI can serve targeted ads to prospects once they’ve showed interest in your products or services. AI continuously analyzes prospects’ behavior, purchase history, and identifies trends so it can distinguish between buying, exploratory and conversion behavior.

Chat Bots

Chatbots are text or voice AI-driven interfaces that simulate human communication by understanding customers questions and completing inquiries for them. ChatBots are ideal for providing customer service, solving problems, setting appointments, completing customer orders, and generating leads.

1:1 Dynamic Content Emails

Dynamic content techniques make certain your emails remain relevant to your subscribers based on their location and habits, as well as behavioral data and insights.