Chess pieces

Strategic Media Buying & Planning

When it comes to Traditional Media, reports of it’s death have been greatly exaggerated. The advertising landscape has dramatically changed over the last few years with digital media assuming a dominant role in driving strategies and tactics, but traditional media isn’t going anywhere.

Consumers who interact with traditional media such as newspapers or magazines have a different approach to media consumption than those who primarily interact digitally. This division may even fall along generational lines, but the bottom line is that the most innovative and successful advertising campaigns still make great use of traditional media. Those that don’t risk a loss of strategic synergy and ultimately bottom-line results.

It’s important to understand how traditional and digital marketing approaches can be combined to make marketing campaigns more effective.

Combining Traditional with Digital

In today’s digitally connected world effective marketing campaigns that reach consumers across multiple channels are crucial to your business’ success, but, with so many strategies and tools at your disposal, where do you even begin?

We live in an exciting time in which we can reach customers in more ways than ever before by using data to deliver relevant and meaningful messages that are across both traditional and digital marketing channels. Even Marketing professionals who work in digital fields can sometimes underestimate the power of traditional marketing methods. To be successful it’s important to understand how traditional and digital marketing approaches can be combined to make marketing campaigns more effective. The best solutions often come from blending old-school methods with newer ones. 

Learn more about how leveraging the power of digital marketing and high-tech targeting can result in unprecedented growth in traffic, conversions, and sales.

[class^="wpforms-"]
[class^="wpforms-"]
[gravityform id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/services/brand-strategy/strategic-media-buying-planning/#gf_10' novalidate novalidate="novalidate"><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LdCOVohAAAAAJ7epkXo5_dh0vqOPdy822ypHjte' data-tabindex='0'><input id="input_08af31d72292630b68b539de7b52ce84" class="gfield_recaptcha_response" type="hidden" name="input_08af31d72292630b68b539de7b52ce84" value=""/></div> <div class='gform_body gform-body'><div id='gform_fields_10' class='gform_fields top_label form_sublabel_below description_below'><div id="field_10_2" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_2"><label class='gfield_label' for='input_10_2' >Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_10_2' type='email' value='' class='large' placeholder='Email *' aria-required="true" aria-invalid="false" /> </div></div><div id="field_10_3" class="gfield gfield--width-two-thirds field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_3"><label class='gfield_label' for='input_10_3' >Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_10_3' type='tel' value='' class='large' placeholder='Phone Number' aria-invalid="false" /></div></div><div id="field_10_4" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_10_4"><label class='gfield_label' for='input_10_4' >Phone</label><div class='ginput_container'><input name='input_4' id='input_10_4' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_10_4'>This field is for validation purposes and should be left unchanged.</div></div><div id="field_submit" class="gfield gfield--width-third field_sublabel_below field_description_below gfield_visibility_visible" data-field-class="gform_editor_submit_container" data-field-position="inline" data-js-reload="true"><button type="submit" id="gform_submit_button_10" class="gform-button gform-button--white button gform-button--width-full" onclick='if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} jQuery("#gform_10").trigger("submit",[true]); }'>Get Started</button></div></div></div> <div class='gform_footer top_label'> <input type='hidden' name='gform_ajax' value='form_id=10&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_10' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='10' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_10' value='WyJbXSIsIjNlMDgwMzI4ZGJhNjlmZjk1YmQwMGZmMWVkYjg5NWRmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_10' id='gform_target_page_number_10' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_10' id='gform_source_page_number_10' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="175"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_10' id='gform_ajax_frame_10' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_10').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_10');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_10').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_10').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_10').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_10').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_10').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_10').val();gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [10, current_page]);window['gf_submitting_10'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_10').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_10').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [10]);window['gf_submitting_10'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_10').text());}, 50);}else{jQuery('#gform_10').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [10, current_page]);} );} ); </script>
[class^="wpforms-"]
[class^="wpforms-"]
[gravityform id="10" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper gravity-theme' id='gform_wrapper_10' ><div id='gf_10' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_10' id='gform_10' action='/services/brand-strategy/strategic-media-buying-planning/#gf_10' novalidate novalidate="novalidate"><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LdCOVohAAAAAJ7epkXo5_dh0vqOPdy822ypHjte' data-tabindex='0'><input id="input_08af31d72292630b68b539de7b52ce84" class="gfield_recaptcha_response" type="hidden" name="input_08af31d72292630b68b539de7b52ce84" value=""/></div> <div class='gform_body gform-body'><div id='gform_fields_10' class='gform_fields top_label form_sublabel_below description_below'><div id="field_10_2" class="gfield gfield--width-full gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_2"><label class='gfield_label' for='input_10_2' >Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_10_2' type='email' value='' class='large' placeholder='Email *' aria-required="true" aria-invalid="false" /> </div></div><div id="field_10_3" class="gfield gfield--width-two-thirds field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_10_3"><label class='gfield_label' for='input_10_3' >Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_10_3' type='tel' value='' class='large' placeholder='Phone Number' aria-invalid="false" /></div></div><div id="field_10_4" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_10_4"><label class='gfield_label' for='input_10_4' >Phone</label><div class='ginput_container'><input name='input_4' id='input_10_4' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_10_4'>This field is for validation purposes and should be left unchanged.</div></div><div id="field_submit" class="gfield gfield--width-third field_sublabel_below field_description_below gfield_visibility_visible" data-field-class="gform_editor_submit_container" data-field-position="inline" data-js-reload="true"><button type="submit" id="gform_submit_button_10" class="gform-button gform-button--white button gform-button--width-full" onclick='if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_10"]){return false;} if( !jQuery("#gform_10")[0].checkValidity || jQuery("#gform_10")[0].checkValidity()){window["gf_submitting_10"]=true;} jQuery("#gform_10").trigger("submit",[true]); }'>Get Started</button></div></div></div> <div class='gform_footer top_label'> <input type='hidden' name='gform_ajax' value='form_id=10&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_10' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='10' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_10' value='WyJbXSIsIjNlMDgwMzI4ZGJhNjlmZjk1YmQwMGZmMWVkYjg5NWRmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_10' id='gform_target_page_number_10' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_10' id='gform_source_page_number_10' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_3" name="ak_js" value="65"/><script>document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_10' id='gform_ajax_frame_10' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_10').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_10');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_10').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_10').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_10').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_10').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_10').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_10').val();gformInitSpinner( 10, 'https://www.brawnmediany.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [10, current_page]);window['gf_submitting_10'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_10').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_10').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [10]);window['gf_submitting_10'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_10').text());}, 50);}else{jQuery('#gform_10').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [10, current_page]);} );} ); </script>
[gravityform id="4" title="true" description="true" ajax="true"]