Print

Print advertising is one of the fundamental techniques of traditional marketing. Tangible types of media like newspaper, magazine, direct mail, and brochures allow you to distribute your brand across a variety of platforms. Though some might make the argument that the precipitous decline of print advertising over the past decade is merely a harbinger of its ultimate demise, it remains a viable and often critical part of a business’s marketing mix. Not only is it sustainable, but it could very well be the best way to reach a particular target audience.  Did you know that print advertising can be traced back to ancient civilizations, thousands of years before any other advertising medium? It’s a tried-and-true marketing method and will be for many years to come.

Focus

People read printed information more thoroughly than digital information. Online ads can be distracting since they tend to pop up while a reader is focusing on an article. Since print advertising doesn’t distract a reader in such a manner, the reader is more focused and can purposely read your advertisement.

Flexibility

Print advertising provides you with the flexibility to reach your target audience because there are countless magazines and newspapers that may cater to your niche. Additionally, if you need to make simple edits or updates to your print advertisement, you won’t have to rerecord and reshoot as with radio and television.

Longevity

Social media advertising only runs for a short period of time, and online advertising requires a click-through to see your advertisement. Print advertising on the other hand does not expire. Businesses who use print media gain credibility because it helps loyal readers trust a certain brand.

Build relationships and reputation

Print media works hard to create relationships with the readership in their communities. Due to existing relationships, they have a loyal customer base. When you choose to advertise with a credible local newspaper or other printed media source, you cultivate a good reputation with a community simply by association.

Affordable

Print advertising provides a variety of options that can cater to your budget. Instead of aiming to attract the largest audience, you can incorporate your advertisement in a specific newspaper section where specific readers can see and benefit from your service.

Finding the right way to reach your audience is just as important as the messaging and design you display. At Brawn Media, our job is to help you deliver the right message, to the right people, the right way. Our team has been in the business for a long time. Not as long as print, but a long time nonetheless. We know the ins and outs of how to create and manage a successful advertising campaign for your business.