The holiday season is upon us, and it’s more important than ever to have a strong social media strategy. Small businesses can take advantage of this season
to have some fun, show their joy, and promote products in a fun and creative way to engage with holiday shoppers. Give it a try by implementing some
of these strategies this year:
- Encourage Check-Ins
Shoppers won’t want to share their gift purchases – that would spoil the surprise! However, you can create engagement in a different way on social
media by offering an incentive for shoppers to not only visit your store, but to “check-in” as well. During the holiday season, a check-in
can create interest for your business among the poster’s friends, who are likely to be shopping for similar styles as well. - Get Festive!
Now is the perfect time of year to display your creativity on social media! Post photos of how you have decorated your office or store, photos
of employees in holiday gear, and more! It’s also useful to engage in the latest social media trends. For 2016, try your hand at short video
loops with an app like Boomerang, which can integrate with your Instagram account. - Promote Exclusivity
Whether it’s a deal on Christmas cards or a preview of a new product, consumers are on alert for all the best deals during this time of year! Promote
exclusive sneak-peeks and early access to consumers for signing up for your email newsletter or liking/following you on social media to boost
your social media presence. - Target Last-Minute Shoppers
No matter how hard we try during the holiday season, it always seems like there’s someone to shop for last minute! Make it easy for stressed out
last minute shoppers by offering last-minute deals. For online shoppers, this could be free shipping on all orders, as well as a guaranteed
date of delivery. Offering gift-wrapping in your stores is also a great way to make shopping more convenient for this audience. Don’t forget
– curate some last minute gift ideas on your social media accounts to make picking out the perfect gift even easier for the last-minute shopper! - Acknowledge Your Audience
Let’s face it – holiday shopping is stressful, and consumers deserve to treat themselves, too. Promote this idea of self-gifting with two-for-one
deals, and use your social media profiles to remind consumers that they deserve a break too after all of the holiday stress! Share ideas for
stress-relief and post photos of your products that can contribute to relieving stress, if you offer them. Better yet – offer a giveaway to
really maximize your efforts!
Need some help with your social media plan? Brawn Media has got you covered!
