Content creation is important for your marketing strategy, and so is your grammar. Gaining customers over the internet has a lot to do with gaining their trust. Would you completely trust a business with your money if they were not capable of spelling? It may seem silly, but put yourself in the customer’s shoes: If the business you are looking at doesn’t care about presenting their own work professionally, then what makes you think they care about the services they provide you? So, clean up your content, and make sure you are not guilty of these common typos.
Your vs You’re
Both words sound the same, but can completely change the message you are telling your audience if you do not edit your work carefully.
TIP: YOUR is possessive, meaning you own something. YOU’RE is a contraction meaning ‘you are’. You don’t want to say “Where is you’re potato?” People will read this as “Where is you are potato.” And unless you’re a potato and your friend is terrible at constructing a meaningful sentence, the meaning of this is completely lost on the reader.
Customers want to see what YOUR business has to offer them. YOU’RE making a big mistake if you don’t edit your content.
Then vs Than
‘Then’ and ‘than’ can be tricky. Again, both sound similar and have different definitions.
Think of it this way:
TIP: Then relates to time. Than is used for comparison.
Bad Usage: “That movie was shorter then I would have liked.” Get the idea?
You should type up your post, THEN you should edit it. It’s also better to have someone else look at your content THAN to publish it right away.
To vs Too vs Two
Most know the difference of these three words, but it’s such an easy mistake to make.
TIP: All you have to remember is that TOO is used when you’re referring to an extra or excessive amount of something
When it’s time TO post your blog, take the time to find a compelling image TOO. For longer articles, consider TWO or three images.
There vs Their vs They’re
This is one of the biggest typos I find myself guilty of.
TIP: Their is possessive. There is a contraction for ‘they are’. There refers to a place or an idea.
“I can’t stand our neighbors. Their cat keeps getting into our garage.”
“They’re going to put their cat inside, our garage is safe.”
“I’m glad our neighbors are going to keep the cat over there.”
THERE are important rules to follow when creating a content marketing plan to can grab a customer’s attention. You want THEIR attention because THEY’RE going to give you business.
Take a look through the content you already have on your website. You may have missed some typos nobody has caught yet. If you have any questions about content creation give us a call at 518-472-0060.