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Influencer marketing is an incredibly popular and useful tool for brands to connect with their target audience and promote their products. With the enormous rise of social media, promoting products and services to your target audience in an authentic way has never been easier. The key to influencer marketing is to find the right influencer for your brand.

Define Your Target Audience

Before starting your influencer search, you must have a defined target audience in mind that you wish to reach. Understanding who your audience is, and what type of content they would relate to most, is the key to finding an influencer who will give you a high ROI.

Determine Your Budget

You should have a budget in mind before beginning your search for an influencer. While hiring an influencer to promote your product may be more cost effective than traditional avenues, it’s important to understand the cost associated with this type of strategy, and that the cost can vary. The larger the following and engagement rate, the higher the cost may be. Typically, influencers will either work on a gifting partnership or paid collaboration basis. A gifting partnership could mean that your brand will send an influencer free products or services, and they will promote them to their following in exchange for the items. A paid collaboration means you are directly paying the influencer to promote your content.

Do Your Research

Once you have established your target audience, it’s time to find influencers who fit your requirements. There are many sites you can visit to find influencers who might align with your brand, or where you can upload what you are looking for and have influencers apply! Another way to find an influencer is by simply searching through social hashtags. The easiest way is to contact our Brawn Media team and set up a personalized marketing strategy!

Review Their Content

Before reaching out to any influencer, do a deep dive into their feeds to ensure that they produce high-quality, authentic content that speaks to their audience. You also want to check that their content is appropriate for your brand and aligns with your values and goals. Take note of how they engage with their followers and respond to comments! You should be looking for an authentic and responsive content creator.

Look at Their Past Partnerships

As you are scrolling through their feed, take note of any past partnerships and promotions they have done. Check out the way they carried out their promotions and how engaged their community was, whether or not they got a lot of likes, comments, questions, and how they responded to each one.

Talk with our Experienced SEO team today!

Finding the right influencer for your brand requires careful consideration, research, and insights to your goals. At Brawn Media, our team can design a marketing strategy that fits your needs and helps you reach and exceed your goals. Visit our website or contact us today to learn more today!