Increasing Brand Exposure through “Sharing” on Social Media

Categories

Making content shareable greatly increases a brands exposure.  Here’s a breakdown of why people subscribe, fan and follow on different social channels:

  • Email Subscribers want highly relevant and personalized content. Email is typically the first place people look for special offers
  • Facebook fans want you to know that your brand has their support. These individuals want to stay informed with recent activities and keep updated on the future. Tip: Facebook postings should be geared to be fun or entertaining. To get more “Likes”, develop a mix of content to share with your fans & occasional promotions
  • Twitter followers want to see what the company is actually all about and receive inside information. They want to get to know the faces behind the brand and see how they react when their brand is criticized.
  • LinkedIn users are typically professionals who use this as a way to network with peers and key leaders in their industry. These users like to communicate with each other about important topics typically business related.

Once you understand people’s major reasoning behind subscribing, fanning and following different social media channels you can begin to make material “shareable.”  Need help? Contact BrawnMedia for a custom Social Media plan unique to your brand!

Related Posts

new website

Why Do I Need a New Website?

It goes without saying that websites play a crucial role in almost every facet of modern life. From information sharing and education to commerce, websites have served as a perpetual communication vehicle throughout humanity’s modern technological revolution. However, as vital as they are, many businesses still ignore the importance of making sure their websites keep […]

Keep Reading
Ott Advertising

Upward Trend of OTT During COVID-19

At Brawn Media, we were an early adopter to programmatic OTT (over-the-top) advertising. We understood the need to be where our customers are and that millennials were the big push for streaming through devices like Roku, Apple TV, Sling TV, smart TVs, and gaming consoles. OTT offers the flexibility of digital ads with that of […]

Keep Reading
video advertising

Why You Should Be Using Video Advertising

In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way that’s personal and relatable. Whether your ideal customer is scrolling through news sites for the latest COVID-19 updates, watching a […]

Keep Reading