Our holiday that comes once a year has metamorphosed from a day of giving thanks, spending time with the family and watching football – to the kickoff for the holiday shopping season.
You’ve probably been invited to someone’s house for a nice turkey dinner with all the “fixins,” or maybe you’re the host. In either case, I bet you received an invitation or sent one. Maybe not a formal one, maybe just a phone call or a text message but nevertheless, you’re probably not going to just show up somewhere without an invite.
Advertising is based on the same concept and every advertisement you’re exposed to is in essence, an invitation. Why? Because most people don’t go someplace they haven’t been invited to.
This year I’ve been invited to my cousin’s for Thanksgiving dinner, LL Bean after dinner, Lowes on Black Friday and huge selection of other places as well. I know that wherever I go, I’m welcome to come in, browse and spend my money. Some of the invitations are even flattering offering me exclusive deals if I get there early.
Do you know the really interesting part about these invitations or “ads”? The ones that are more creative, have a sense of urgency, a theme, an offer and/or a call-to-action will often generate a nice return as long as enough invitations have been sent out enough times. To put it in terms on our Thanksgiving dinner, if you’re making a great meal and are hoping for 30 people to attend – your invite will probably highlight the meal, the fun, maybe some drinks and you may need to invite a few more than 30, as some may already have other commitments.
At BrawnMedia, we can help your business invite the right people with the right message and the right frequency to make sure you can meet your goals. Call us today.