SEM and PPC

Paid advertising team members sitting around a table discussing marketing strategy

Paid Search Marketing Management

Paid Search can help you reach targeted leads that will be funneled to your website instead of your competitor’s. When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine results. This means that visitors searching for your products or service can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing what you're offering – immediately.

icon-based graphic depicting the intricate relationships and dependances of marketing strategies and their elements

PPC Is So Cost Effective, Everyone Can Do It...

But not everyone can do it right!

There is some prime real estate online, on top of the organic listings and to the right of the browser screen under ‘Sponsored Links’. That’s where an attention-grabbing Pay-per-Click ads can drive targeted traffic to your website.

The key is to know exactly what keywords they are using to search. Our PPC Consultants can develop a professional Keyword Analysis Report that can be used to create a targeted Paid Search Marketing campaign for your business. This involves setting up, managing and monitoring the results of a Pay-per-Click (PPC) advertising campaign.

Don’t Pay If They Don’t Click

We can help you with Paid Search Marketing and offer value added tracking tools to make sure you know where every penny is spent and what it brings back to your business. PPC campaigns can be set up to direct traffic to a specific landing page or to calls to a single phone number (preferably toll free). That way, you can track the results of your campaign and enhance it periodically to get the best results.

Oh, and did we mention we’re partnered with Google? As a Google Badge Partner, we’re able to yield greater results for our clients. This exclusive relationship with Google is not something every agency has. Google hand-picked Brawn Media based on our digital team’s search performance and campaign management abilities. You’ll benefit from priority access to beta programs, industry insights, and training, which is unavailable to most.