Paid Search can help you reach targeted leads that will be funneled to your website instead of your competitor’s. When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine results. This means that visitors searching for your products or service can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing what you're offering – immediately.
But not everyone can do it right!
There is some prime real estate online, on top of the organic listings and to the right of the browser screen under ‘Sponsored Links’. That’s where an attention-grabbing Pay-per-Click ads can drive targeted traffic to your website.
The key is to know exactly what keywords they are using to search. Our PPC Consultants can develop a professional Keyword Analysis Report that can be used to create a targeted Paid Search Marketing campaign for your business. This involves setting up, managing and monitoring the results of a Pay-per-Click (PPC) advertising campaign.
We can help you with Paid Search Marketing and offer value added tracking tools to make sure you know where every penny is spent and what it brings back to your business. PPC campaigns can be set up to direct traffic to a specific landing page or to calls to a single phone number (preferably toll free). That way, you can track the results of your campaign and enhance it periodically to get the best results.
Oh, and did we mention we’re partnered with Google? As a Google Badge Partner, we’re able to yield greater results for our clients. This exclusive relationship with Google is not something every agency has. Google hand-picked Brawn Media based on our digital team’s search performance and campaign management abilities. You’ll benefit from priority access to beta programs, industry insights, and training, which is unavailable to most.
Online, almost everything can be measured: unique visitors, clicks, engagement, buzz, open rates, conversions, demographics, branding and time spent are just a few examples of the many available metrics.
This data is collected by web analytics software. As a business owner this data can be overwhelming and making sense of it all seems like you need to get a degree in mathematics and psychology.
Well, you don’t. We collect and analyze the data based on website user behavior and guide your marketing decisions for you. Leave the math and science to us, leaving you more time to focus on the important things like customer service and product development.
Here at BrawnMedia, we’re Google Analytics Certified; however, we’re not just bean counters, we look far beneath the surface to draw meaningful conclusions in order to strategize more conversions.
Want to learn more about Analytics and how we turn insights into action? Visit Google Analytics.