SEM & PPC

With Pay-Per-Click advertising (also known as PPC or SEM), this allows you to target specific search queries on the search engine that are relevant to your business, which helps increase your overall exposure in the search engine and allows you to drive more relevant traffic directly to your website. When done right, Pay-Per-Click advertising can help drive more leads from your website by enhancing your ability to reach users who are actively searching for a specific product or service that you offer.

When someone searches for keywords that are specific to your business, your site will appear high up in the paid sponsors’ section of the search engine results. This means that visitors searching for your products or service can easily find your business towards the top of the search results, resulting in an increase in targeted traffic to your site for users who may be farther along in the conversion funnel or more ready to convert on the spot.

With PPC, The Possibilities Are Endless…

An attention-grabbing Pay-Per-Click ad is not only hard to miss, but also to resist. Situated in a prime location just above the organic listings, these paid ads can help direct highly targeted traffic to your website.

However, the key lies in knowing specifically which words are being searched by potential customers. 

That is where we can come into play!  At Brawn Media, our team of PPC & SEM Consultants can develop a professional keyword analysis report that can be used to build an effective Paid Search strategy for your business.  This involves market research, strategy development, campaign management and the reporting of the results of your PPC campaigns.

You Don’t Pay If They Don’t Click

Pay-Per-Click can be a very cost-effective form of advertising, as you only pay for each click that is directed from your PPC ad to your website.

With our campaigns, we can offer value-added tracking tools to make sure you know where every penny is spent and what it is bringing back to your business.  That way, we can measure how effective the campaign is and adjust it accordingly for optimal ROI. This means you can have peace of mind knowing we’re taking care of everything.

Analytics & Reporting

In today’s world, there is so much that can be measured when analyzing a user’s online presence.  Unique visitors, clicks, impressions, conversions, demographics, time spent on the site, etc.  Those are just a few examples of the many available metrics that we can utilize when analyzing a campaign or website’s performance.  This data is collected by web analytics software called Google Analytics.

As a business owner this data can be overwhelming and making sense of it all seems like you need to get a degree in mathematics and psychology.  Well, you don’t.  We collect and analyze the data based on the user behavior on your website, which can be used to help guide your marketing decisions in the future. Leave the math and science to us, leaving you more time to focus on the important things like customer service and product development.

Here at Brawn Media, we’re Google Analytics Certified; however, we’re not just bean counters, we look far beneath the surface to draw meaningful conclusions in order to strategize for more conversions.

Want to learn more about Analytics and how we turn insights into action? Visit Google Analytics.

Why Choose Brawn Media?

As a Google Partner and a Microsoft Advertising Partner, we’re able to yield greater results for our clients. These exclusive relationships with Google and Microsoft are not something every agency has. Brawn Media was hand-picked by both companies based on our digital team’s search performance and campaign management abilities. With our team, you’ll benefit from priority access to beta programs, industry insights, and training that is unavailable to most.

At Brawn Media, we don’t take things at face value. Our team of experts will dig deeper and can draw meaningful insights and conclusions from our data to influence future decisions, strategize insights, and identify additional opportunities for more growth and a higher ROI.

Want to work together?  Let’s chat.