As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be Everywhere strategy may not be as beneficial to your brand as some may portray. You will hear these words in the strategy plan of many gurus and ninjas which makes it important to understand what it actually means for you and your business.
If you were to truly be everywhere and make an impact, you will need to be successful in all areas such as launching a podcast, self-publishing eBooks, creating YouTube videos, as well as having a blog. Not only that, you would have to be omnipresent on as many social media platforms as possible; including Facebook, Google+, Pinterest, Twitter, Instagram, LinkedIn, Snapchat, and any others that will make an appearance. The list is seemingly endless, and has the potential to wreak havoc on your business.
3 Ways The Be Everywhere Strategy Hurts You
- The Rabbit Holes: It feels like each week there is a new and exciting digital platform that we’re told we “have to try”. They all have the same goal: create a viable and memorable presence to grow your audience. If you are a believer in the Be Everywhere strategy, not only will you have to be present on these platforms, but you will need to become an influencer to truly make an impact. In the end, if you participate on each platform there is, you will be led down multiple rabbit holes – each of which give you a glimmer of hope for success that more than likely won’t pan out.
- Wasted Commodity: As we’re sure you’re well aware, being a business owner means you’re busy and your to-do list continues to grow. When prioritizing your list, you need to focus on the aspects that will continue to propel your business forward. When faced with the potential of a new and exciting platform, spend some time analyzing the use(s) and benefit(s) and determine if it truly fits with your business plan. If it doesn’t align with your intended audience, then it’s probably best to move on from the platform.
- Lack of Presence: Following the path of being everywhere means that your ability to grow and maintain relationships with your customers (and prospective ones) will be hindered because you aren’t focused on the proper avenues. Spreading yourself too thin means your message can become fragmented and your audience has the potential to forget about your brand and move on to a competitor. Being present on more than one platform can certainly have its benefits, especially if you were to have a team of experts creating valuable content and monitoring your digital presence and reputation.
Contact Brawn Media
Our team has extensive knowledge when it comes to what works and what doesn’t, and we’re ready to put it to work for you and your business! Contact us today so that we can get started and build a customized strategy that truly works for you.